Emirates, Real Madrid in search of an ultimate fan; unveils campaign

Emirates and Real Madrid have launched the ‘Fans for Real’ campaign today in search of the most devoted Real Madrid fans around the world. As part of the joint campaign, which runs from 14 January to 7 March, fans will be asked to +1 Emirates and Real Madrid’s Google+ pages, and upload engaging content about Real Madrid using #FansForReal and #FlyToMadrid.

The winners will receive the chance to fly to Madrid, courtesy of Emirates, for an experience of a lifetime that includes meeting and watching their favourite Real Madrid players at Santiago Bernabeu Stadium.

The video that will launch the ‘Fans for Real’ campaign encompasses a story of a boy whose surprise awaits him at Santiago Bernabeu Stadium after arriving on an Emirates flight. He is greeted by four Real Madrid stars including Luka Modric, Marcelo Vieira, Gareth Bale and Alvaro Arbeloa. The video can be seen here

Emirates and Real Madrid are linked through a five year shirt sponsorship of the Club until the end of the 2017/2018 season. Like minded in their vision to be at the forefront of their fields, both organizations use the power of sport as a vehicle to create moments of inspiration for fans and enable new experiences based on a shared passion for football.


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