EMM the World's first Global media management performance and auditing consultancy to launch in India

EMM International, one of the four global media auditors, is launching Indraksh EMM India Pvt Ltd (EMM India) in Mumbai and New Delhi next week. The company will serve international advertisers and local advertisers operating in India, and offer the same services for Indian advertisers who need media help in the markets they are exporting to.

EMM have completed many ad hoc assignments in India during the last nine years. With the increasing growth of the media market in India, now is the time to offer their services on a permanent basis. EMM will open offices in Mumbai and New Delhi in November 2011, from which they will serve advertisers operating throughout the continent.

Stephen White, Chairman EMM INDIA said "India is in the midst of a media blitzkrieg and advertisers are hounded by a plethora of media options and possibilities every day. The high level of media fragmentation poses a serious challenge for advertisers and their media agencies. Our research amongst advertisers and agencies in India confirms that there is a distinct need from advertisers for a "critical friend' who can help in the media buying and planning process, increasing ROI, assessing inter and intra media effectiveness by medium, ensuring deliverables and presenting a completely independent,

*Source: KPMG

** Source: Comscor

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