Emotional, elegant, tough - How brands celebrated different aspects of mothers

We at Adgully take a look at some of the noteworthy brand campaigns around Mother’s Day this year.

#NoOneLikeMom

Conceptualised by Tonic Worldwide, the Kotak Silk #NoOneLikeMom film celebrates the spirit of motherhood and showcases how mothers fulfil the desires of their children with the savings they have accumulated.

Mothers as financial saviours in SBI Life ad

In order to target modern mothers, who play a much larger role than just taking care of family, SBI Life launched a video highlighting mothers’ contribution and show respect towards their financial independence which makes them great potential audience for a life insurance brand. 

Turtle presents the true weight of motherhood

Men’s lifestyle brand Turtle has created a YouTube video that very subtly pays tribute to motherhood by showing a man who readily took up the challenge of carrying an average weight of a baby in stages of pregnancy around his belly for 9 days, but surrenders after a week, confessing his discomfort while carrying. 

#MomsJustKnow

Godrej Security Solutions portrays a mother’s ability to always know when and how to be by her child’s side. The heart-warming video subtly highlights the deftness with which mothers balance their professional and personal responsibilities. 

Thank you mommy, says Goodknight Activ+

Goodknight Activ+ has released an adorable video wherein the brand has decided to show gratitude to every Mom who is unique in her own way with the help of Emojis, or Emomjis, as Goodknight calls it. 

#MomsOnTheMove

Ola, through some quirky videos, takes a dig at children who assume that moms are not tech savvy. #MomsOnTheMove demonstrates how moms today, can, in fact, easily use apps such as Ola, and are comfortable using gadgets and devices, contrary to the myth we may be led to believe. 

#OneThingAboutMom

This year Metropolis, India's leading chain of pathology labs & diagnostics has got into the act, albeit with a twist, with the campaign #OneThingAboutMom, devised and executed by 21n78e Creative Labs. 

#MomsMakeItPriceless

Grofers showcases the relationship between mothers and their children and how they bond over the great taste of food – that that no matter what the dish is, a dash of mother’s love makes it special in ways unsaid. 

#MotherOfAllSmiles

Britannia Good Day pays tribute to the many smiles of a millennial mother in their latest film for Mother’s Day called #MotherOfAllSmiles. 

Saregama’s special gift to one’s first love

Saregama’s first TV campaign for Carvaan, conceptualised by The Womb, features 3 mother-child relationships – all of them bringing alive the joy, the elderly recipients feel when they receive Carvaan as a gift from their children. 

#MomsLoveNonStop

Conceptualised by Cheil WW India, Samsung’s campaign highlights the unconditional love of mothers in everyday life. It brings real life mother-daughter duos and explores the nuances of their relationship.

#ShukriyaMaa

PNB Metlife, One of India’s leading life insurance companies, has launched a digital video campaign, ‘Shukriya Maa’ on the occasion of International Mother’s Day. The Mother’s Day campaign underscores a unique and unconventional message of changing mind-sets as compared to changing oneself. 

MY FM’s for mother’s day conceptualised and created by DDB Mudra North which conveys a message that “Even music is incomplete without माँ”

The unsung mothers

Celebrating the spirit of International Mother’s Day, Mother Dairy released a celebratory video to honour the spirit of unsung mothers. 

#MyMomIsASuperHero

This Mother’s Day, Nickelodeon salutes the spirit of Motherhood with a heartfelt video that showcases kids celebrating the super powers of moms, who can juggle almost everything in a day and play multiple roles without a grouse. 

#TasteOfMothersLove

Mother’s Recipe and Triton Communication have conceptualised the campaign that aims to introduce people to the idea of sharing the most precious emotion – ‘Mother’s Love’ – with children who have never experienced it. 

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