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Emotions run high in brands’ Eid campaigns

As digital media convergences with the rise of the engaged Muslim consumer, brands are increasingly recognizing the need to address and craft campaigns to this emerging market, particularly, during the major holiday of Eid Al-Fitr marking the end of Ramadan.

A curated list of Eid Al-Fitr visuals of 2019 wherein brands have visually played with elements like the crescent moon, the silhouette of the holy mosque, Arabic inspired fonts and some brand connect.

Adgully has picked up the Ramadan Eid campaigns that stood out from the plethora of campaigns released ahead of the big day.

Ghadi Detergent - # SaareMaelDhoDaalo

This Eid, Ghadi Detergent shares a film which speaks of reaching out to those people who have been close to your heart but circumstances made you part ways.

Cadbury Celebrations

Cadbury yet again releases an emotional ad campaign portraying positivity by creating a festive mood in the film.

Read more: Why this painting is making the ad fraternity nostalgic

Tata Motors - #CelebratingGoodness

This heart-warming film by Tata Motors shows a bunch of six-year-old school going children come together to represent the true spirit of celebrating #Ramadan by breaking the human barriers of race and religion.

Reliance Retail

Through this simple yet emotional ad film Reliance Trends wishes everyone who spent the beautiful month of Ramzan putting selflessness above all else, Eid Mubarak.

Bata - #LetsWalkTogether

The Ad campaign released by Bata speaks about spreading brotherhood and respecting Traditions by walking together and supporting each other for the same.

Brooke Bond Supreme

The Emotional ad film speaks about how little kind gesture (Neki)can be the simplest of things you can do for others.

Surf Excel Pakistan - Eesar Ek Ibadat

“Thinking of others before ourselves is also Ibadat!” is what Surf Excel Pakistans Latest Eid Campaign Portrays. The Ad film is beautifully shot that people can connect to.

Max Fashion

As one of the biggest retail fashion brands in India, Max has always stood for democratizing fashion and making style available for all. Keeping these core values of the brand in mind, this Eid, Max talks about inclusivity through its new commercial.

Edelweiss Tokio Life

As Ramadan comes to a conclusion, Edelweiss Tokio Life Insurance unveils a digital film which brings a fresh take on the festival that succinctly encapsulates the spirit of #BeUnlimited. The Ramadan film is currently live on Facebook and YouTube, with total views reaching about 2 million, and engagements of around 1,11,480.

 

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