EMVIEs 2011: 118 case studies shortlisted, Mindshare tops the list

The shortlisted entries for EMVIEs 2011 have been announced. One hundred and eighteen case studies in total have been shortlisted. Mindshare has the highest number of shortlists which is around 33 case studies. Followed by Lodestar UM with 22 shortlisted case studies, with a close gap Maxus is at number three with 20 shortlisted entries.

Madison has 13 entries in totality of which Madison Media Infinity has 9 shortlists and Madison Media Plus has 4 shortlists. Madison is followed by Mudra Max, MediaCom and MEC with 8, 7 and 5 shortlisted case studies respectively.

M&C Saatchi Direct & Digital Communications has two shortlisted entries while OMD, ZenithOptimedia India, JWT, Optima Advertising Pvt. Ltd, Interface Business Solutions (I) Pvt. Ltd., Omnicom Media Group, Group M- Dialogue Factory and Platinum Communications Pvt. Ltd. have one shortlisted entries each.

The case study presentations will be conducted across three days ' 16th, 17th and 18th of August at Weligkar Institute.

On 16th August the case studies will be presented under the following categories-

Best Media Strategy- Consumer Products

Best Media Strategy- Consumer Durables

Best Media Strategy- Services

Best Media Strategy- Media/Media Property

Best Media Research

Best Media Innovation- Ambient Media

Best Media Innovation- Events

On 17th August the case studies will be presented under the following categories-

Best Media Innovation- Digital (Search)

Best Media Innovation- Digital (Social Media)

Best Media Innovation- Digital (Mobile)

Best Media Innovation- Digital (Web)

Best Media Innovation- Print

Best Media Innovation- Radio

Best Media Innovation- Direct Marketing

On 18th August the case studies will be presented under the following categories-

Best Media Innovation- TV

Best Media Innovation- Out of Home

Best Media Innovation- Cinema

Best Media Innovation- Branded/Scripted Content

Best Integrated Campaign. | By Prabha Hegde [prabha(at)adgully.com]