Emvies 2014 | Ad-world speaks...
One night, lots of competition, best of talent, the A&M world comes down under one roof and celebrates the hard-work of themselves and their teams to take the Emvie home…Like always Emvies 2014 witnessed a packed house audience hooting and cheering away the agency they belong to as the ad-honchos applauded and celebrated the work of their team and the support of the client.
Adgully caught up with some ad-men at Emvies 2014 to know their reactions for the same…!
Bipin Pandit, COO, The Ad Culb, said, “Every year is a mixed bag as not every piece of work that is contributed or seen is outstanding or unworthy of being noticed. Hence you will observe a new entry winning a Grand Emvie, an agency which lagged behind previously running ahead this year etc. This year, the Power of 49 – the Tata Tea campaign has been the talking point for a while now and has been received very well. I also see that there is an emotional connect being build with the Asian Paints campaign; also the Kann Khajura Tesan is a very sung about entry from Cannes to the Emvies. Hence I believe, like always, good work shall win and talent shall be acknowledged and appreciated.
Sam Balsara, Chairman & MD, Madison World, said “Madison is rocking the stage this year and since we have a lot of agencies under our umbrella, it is giving us an opportunity to bag a lot more awards in different vertices. Looking the quality of work we feel that the industry is evolving really rapidly and the young kids are much morecreative and passionate with the innovative ideas.”
CVL Srinivas, CEO-South Asia, GroupM, positively stated that while there was a sizeable and qualitatively good body of work this year across all the agencies at GroupM, it has been a satisfying experience for the agency. Speaking of some of the noticeable campaigns, he said, “We did some really interesting and remarkable work for Tata Global Beverages, Idea Cellular, Kellogs among many other clients”. Speaking of competition, he stated that while Emvies has grown brick by brick, it is overwhelming to see all agencies perform well, as that motivates us to outdo our own efforts in the future.
Pratap Bose, President of the Ad Club said, “The kind of work and entries that we have relieved this marked the evolution of the industry. Emvies has been really close to my heart and its not the ones awarded are the best works but participation also is a big thing. It gives a chance to enhance and make your work better and it motivates to work hard. The work that I witnessed was really one of the remarkable ones.”
Partha Sinha Director, Chief Strategy Officer, South Asia, Publicis' said, “Emvies is a motivation to become better. The work that you come across makes you feel that yes, the industry is growing and this year too the work that I am seeing is really good.”
Sanjay Tripathy, Sr. EVP - Marketing, Product, Digital and E-Commerce and member of the Executive management Committee at HDFC Life said, “Digital is one the major changes that I witnessed this year at Emvies viz-a-viz last year. The kind of work that I have come across enhances the fact that clients and agencies have started understanding the medium better and have also started using it in a have much better way.”