Emvies 2015: Its 3 M's - Mindshare, Madison, Maxus
Emvies 2015, hosted a spectacular show honoring the finest work in the media sphere in India. It witnessed a packed house with audience applauding and cheering for their agencies as they celebrated the work of their teams and the support of their clients.
Mindshare, redeemed the numero uno position from Maxus, by winning the Media Agency of the year with 240 points. Madison made a rise in the list with the runner –up position with 190 points, while Maxus came third with 175 points.
The Client of the Year went to Tata Sky Limited while Procter & Gamble and Marico held the second and third position respectively. The prestigious Young Emvie Of the year was bagged by Abhishek Chandran from Maxus
Adgully spoke to the top three soon after the awards were announced.
CVL Srinivas, CEO, GroupM South Asia was thrilled that Group M agencies MindShare and Maxus were once again among the Top 3. He said, “It’s been a fabulous night for Group M. All the agencies did well and we are delighted that Mindshare won a title that they fully deserve. It is a fabulous body of work across all offices across many clients. Maxus gave Mindshare a stiff competition and ended up in the top three. They did an excellent job with Tata Sky which ended up being the Client of the Year. We also had superlative performances from MEC And all the other GroupM units.”
Speaking about the campaigns that did an outstanding job, he said, “Most notably the work done on Tata Sky which helped it win the Client of the Year award. I also thought that Kellogs had a lot of great entries. Unilever as usual had quite a few winners. All and all great work is being done on the clients across the agencies.”
Prasanth Kumar, CEO, MindShare South Asia says, “In Emvies, it is a great thing to see that they recognize not just agencies but also their clients are being recognized. It is nice to see media also coming together for this, it’s fundamental to our ecosystem to see so many various partners coming together and supporting this.”
Sam Balsara, Chairman & MD, Madison World too was visibly happy with the number two position that his agency occupied. “We have obviously consistently done some good work across many of our clients and that is what stood out today. We won ads for Cadbury, Marico, Asian Paints and for Godrej. Not many of these clients have earlier been on our award winning list, so slowly as we are getting better we are also making our clients interested in taking a little risk and doing more work. After all in awards, it takes two hands to clap. So we need clients’ active participation, encouraging us, authorizing us to reach that peak. As you can see many of the campaigns that we won are mainline campaigns that worked in the market place. 2015 has certainly been a good year for us, he adds, “We have done some outstanding work for many campaigns and that is what has helped us reach the position of the runner –up media agency. I must say I am delighted.”
Meanwhile, Karthik Sharma, MD, Maxus, says, “I think the competition was very tough and we liked that. That overall improves the quality of work. For us what worked was analytics and digital. That is where you will see a skew of work that is winning. We are also extremely happy for all the awards which our client Colors received. I think our focus always starts from the client and that has worked really well for us.”
Sharing his views about the outstanding campaigns, he says, “I think the Game of Torrents campaign for Tata Sky was outstanding. That’s a clear standout campaign. Also for us, Google hangouts, which unfortunately didn’t win, was a great campaign. Hangout is a property which can reach only 10 people at a time. We were able to prove a very smart media innovation.”