Enam Group acquires minority stake in Arre

Three weeks into the launch of Arré, the Enam Group has acquired a significant minority stake in the company. The founders, along with the Enam Group, have also acquired the residual stake held in the company by Unilazer Ventures and Ronnie Screwvala.

Enam’s investments will be used in the organic build out of Arré’s content, the overall product offering and facilitate scaling into a significant player in the digital content business. The Enam Group has been an early investor in several sectors, including the media sector. Their past investments in the media space include Zee TV, TV18 and Balaji Telefilms. The Arré investment would be Enam’s first significant investment in the private equity domain in the media sector.

Arré is a multi-media, multi-genre digital media brand offering original content across video, audio, text and doodles, across various genres such as fiction, factual entertainment, documentaries, social experiments and more.

Commenting on the development, B. Saikumar, Founder and Managing Director, Arré, said, “I am delighted to have the Enam Group on board our venture. Arré and Enam have a unified vision of making Arré the definitive multi-genre, multi-format digital destination for a whole new world of digital consumers pan-India and going forward in geographies outside India.”

Branded content, video and display advertising, syndication and multi-platform content alliances lead Arré’s revenue model. Arré’s debut web series, ‘A.I.SHA | My Virtual Girlfriend’, has already crossed more than a million video views. IDWT (‘I Don’t Watch TV’), a disruptive spoof on the TV industry, was launched a few days back and Arré’s immediately upcoming products are an audio series titled ‘Trial by Error | The Aarushi Files’, in an exclusive association with Saavn as well as ‘Death By Breath’, its first documentary produced in collaboration with The Indian Express Group.

Founded by B. Saikumar, Ajay Chacko and Sanjay Ray Chaudhuri, Arré launched its website and social media offerings in early April 2016 with original content ranging from articles that explore sub-culture and popular culture to audio-dramas in partnership with Saavn. Arré has been working with a range of advertisers to integrate their brands seamlessly into contextual storytelling and entertainment.

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