Encourage the mad guys in office who challenge the status quo: R Sridhar

Sridhar Ramanathan, Speaker, Ideation facilitator, Executive Coach and Author, says his focus is to assist people in busting mental blocks. Clear the cobwebs in their minds. Inspire them to try things they have never thought of before. And get the results that they want. His book, ‘Unlock the Real Power Of Ideation’, is also about a CEO and his team. And their journey in thinking differently and discovering themselves. In this Mrigashira podcast, R Sridhar tells us about the importance of ideation and innovation in challenging times and what people in our profession can do to ideate better.

Listen to his podcast here:

https://www.digitales.co.in/industry-insights/mrigashira-podcast/r-sridhar-shares-interesting-observations-on-the-importance-of-investing-in-innovation-and-ideation

In challenging times like the current one, how important is it for companies and individuals to engage in ideation?

I quote Einstein, who had said, “Insanity: Is doing the same thing over and over again and expecting different results”. Companies and individuals need new ideas to be in business and grow business. What worked for me in pre-COVID may not work for me now. Whether they engage in a brainstorming/ ideation process is the issue. That they require new ideas to survive, compete and grow is clear.

Do you think creativity is a culture and what can individuals do to inculcate it in their day to day work?

There are cultures which support creativity. You can identify cultures by looking at how they treat new ideas there. Do they welcome it, support it, are willing to invest in it, are willing to take risks – will define a creative culture. Who do we celebrate as heroes in your company? The guys who are constantly looking at new ways of doing business and grow? Or the guys who play safe and comply with what has always worked?

What should the PR and Communications professionals do to ideate better and be more creative?

Encourage the mad guys in office who challenge the status quo. Challenge people to come out with ideas no one thought of before.

(Mirgashira is a podcast for Indian PR and Communication professionals anchored by Radha Radhakrishnan. To listen to all episodes visit https://www.digitales.co.in/industry-insights/mrigashira-podcast/)