Endemol Shine India promotes Anaya Mohanty

Anaya Mohanty's promotion was announced by Endemol Shine India as Head of Development for premium scripted and non-scripted.
She will be reporting directly to Endemol Shine India CEO Abhishek Rege
Endemol Shine India CEO Abhishek Rege said: “Given Anaya’s experience, I have no doubt she will thrive in this role. In her new capacity, she will play a key role in ensuring we devise and execute a standout premium slate, which garners attention from our network and OTT clients across the county. Quality has always been key to our strategy and in setting this new role, we will continue to commit to delivering in line with this goal”
Anaya Mohanty said:“I am honoured to be taking on this new role, which presents a hugely exciting opportunity to have strategic oversight of our entire premium development pipeline. Universal themes have always been at the heart of all our shows and ensuring our titles remain relatable for diverse audiences is key. Over the coming months, we will look to build up a slate which is bursting with ground-breaking, high-quality titles that are carefully considered, tailored, and targeted to capture the attention of all our clients”
Mohanty holds a masters in mass communication and media studies degree from Jamia Millia Islamia. She had the experience of various companies like Colour Yellow Productions Pvt. Ltd in Marketing for Digital Media and Operations, she was a Creative Producer at Eros Now, and producer at CNBC-TV18 and also worked as a Creative Consultant, Writer and Senior Producer on multiple projects. In the creative field, she has overall excellence of 20 years. Presently she is working with Endemol Shine India
She was handling talent acquisition, internal development, and creative supervision, before being head of development. With this elevation, she will be responsible for looking after premium scripted and non-scripted development. She will keep an eye on new projects and concepts for growth and will coordinate with co-producers, outlets, and various entities to create, package, and produce shows. While on the non-scripted front, she will support the development of homegrown ideas and IP, while targeting TV Networks and OTT platforms with titles that have the potential to resonate with their relevant audiences.


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