EnKash strengthens leadership team with new appointments

EnKash, India’s leading & fastest-growing business spend management platform, today announced that it has augmented its leadership by onboarding three senior executives across key functions. The new appointments are Nikhil Arora in Marketing, Ameet Rege for EnKash Card Program and Shashi Jha for Legal & Compliance. 
Nikhil Arora, joins as Head of Marketing at EnKash, bringing over 18 years of experience in brand management & digital marketing.  He comes with extensive and highly relevant expertise while working with brands like Samsung, Nestle, Marico, Moneyview, and OneAssist. With his appointment, EnKash stands to benefit from his experience in transforming challenger brands’ P&Ls, setting & scaling up eCommerce businesses & led the organisations’ entry into a new category with NPD deliveries. He brings strengths of consumer understanding, communication development, passion for trying new ideas and bias for action to build marketing programs that deliver strong business growth. At EnKash, he will be responsible for the brand to help drive customer awareness through an integrated marketing approach.  

Ameet Rege, a highly sought-after business leader with over 25 years of extensive experience in setting up and scaling businesses, joins as Business Lead for EnKash Card Program which is getting run in partnership with banks. He brings extensive acumen in B2B and Consultative Sales to the organisation. Prior to joining EnKash, he worked across diverse industries such as F&B, Modern Retail, Internet, and Fintech with prominent brands such as Swych, Amazon, Bain & Company, to name a few. Ameet brings a strong understanding and exposure in employee engagement and rewards, channel incentives, loyalty programs, and B2B spend use cases, having built payment products across segments, designed and implemented sustainable processes to secure business growth, and nurtured large teams across the country. In his new role, he will be leading EnKash’s efforts to expand the brand’s distribution footprint to newer geographies along with new product solutions to serve the ever-changing dynamic B2B and corporate space. Ameet has also been rewarded with the title of being one of the 50 most influential payments professionals in India.

Shashi Jha who joins as Head of Legal and Compliance, will be bolstering EnKash’s regulatory, compliance, legal, policy and governance frameworks. Being a leader in the corporate spend management space, EnKash has always been compliance first & Shashi is going to further extend its voice to support ecosystem related matters. He brings his wealth of experience and insights and firm grasp of policy towards navigating complex legal matters, creating compliance structures, embedding risk management practices, and improving corporate governance in banking and financial services. He has over 18 years of strong experience and has held senior positions with firms like ANZ, Travelex, Staava Capital, and WazirX.

Speaking on the Company’s leadership hiring, EnKash’s Co-Founder, Naveen Bindal said, “At EnKash, we aim to build autonomous and lean structured teams to drive efficient performance while focusing on consistent growth and progress. As we rapidly scale our operations, we are delighted to bring in these innovative and impact-driven professionals to lead and build key verticals for the brand. Their diverse experience in their respective domains will certainly provide us impetus and a competitive advantage in the long run.” 

The new appointments will accelerate EnKash on its high growth trajectory and enhance growth and scale in the Corporate Cards and Spends Management space.