Enormous adds Reliance Health Insurance business to its portfolio
Enormous Brands has won Reliance Health Insurance’s creative mandate. The agency bagged the business post a multi-agency pitch and will handle it from its Mumbai office.
Reliance Health Insurance is a new entrant in the insurance category and offers affordable family medical insurance plans across a wide range of options. Enormous will create Reliance Health Insurance’s new brand narrative and handle its subsequent launch in December 2018.
Speaking about partnering with Enormous, Ravi Vishwanath, Chief Executive Officer, Reliance Health Insurance said, “We are working towards a better way to do health insurance and we needed a partner who shared our values. Enormous do share our values and we look forward to an exciting partnership.”
Adds Ashish Khazanchi, Managing Partner at Enormous Brands, “Reliance is changing the basic framework of the health insurance business with their genuinely innovative products. It is very important to capture this disruption in the ensuing brand communication and strategic framework. I believe that we understand the business and the emotion behind it well, and I look forward to beginning this journey of innovative work for Reliance Health Insurance.”
A new launch campaign for the brand is already underway and will be seen across several mediums including television, print, digital and outdoor.