Enrich launches 6th edition of Beauty and Bling campaign

Enrich, India’s largest home-grown beauty services chain has launched a video campaign; #CelebratingYou. This campaign launches the much-awaited nationwide Beauty and Bling- the biggest beauty event that gives all customers a chance to win exciting offers, rewards, and amazing discounts during the festival season, all while they indulge in self-care. The three-month campaign theme is an extension of the brand’s motto, ‘Love begins with you.’ It promotes self-care and pampering oneself in many little ways through one’s daily routine.

The film depicts a young woman going through her usual day filled with work, chores and leisure time infused with little acts of self-love; from brewing that perfect cup of coffee, focusing on her morning skincare routine, indulging in a relaxing yoga session, getting ready for work, booking an appointment on the Enrich App for a quick makeover and ending the day socializing with loved ones. Every moment encapsulates the thought of #CelebratingYou perfectly.


Beauty and Bling is the year’s biggest beauty bonanza that anyone can enrol in to win big. On a minimum spend of Rs 3,000 the Enrich customer stands a chance to win 10X of the value in terms of reward points, ‘Spin the Wheel’ and indulge in a host of pampering beauty services, products and much more. Moreover, gift vouchers worth up to Rs 50k from Enrich and up to Rs 1lac from amazon can be earned in addition to product hampers worth up to Rs 25k and much more every week. Download the Enrich App Now.

Commenting on the same, Mr. Vivek Bali, CEO at Enrich said, “The annual campaign amplifies our brand’s motto, ‘Love begins with you’, aims at encouraging customers to look good, feel great and celebrate every day. We’re thrilled to bring the depth and diversity of Enrich with its retail brands and service offerings to our customers that will ensure approachable access to all segments of beauty. We are also proud to bring festive joy and indulgence to our customers with a great immersive experience with the widest beauty services and product portfolio and offers where everyone’s a winner - Get spinning now”

The campaign will include tempting reward points and promising discounts and offers ahead of a list of festivals to look forward to such as Durga Pooja, Karwachauth, Dussehra, Diwali and other occasions such as weddings and year end parties.


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