Enterr10 Media gets a new CEO in Joy Chakraborthy
Joy Chakraborthy joins Enterr10 Media Pvt. Ltd. today as CEO. This Indian media & entertainment group since 2004, comprises Enterr10 TV in the Hindi movie space, Dangal TV - a Hindi GEC, Bhojpuri Cinema offering movies in Bhojpuri language, Fakt Marathi with content mix such as programs, movies, etc. in Marathi language, and Enterr10 Bangla offering a mix of content in Bengali language.
The group’s MD Manish Singhal says, “We are happy to announce that Joy Chakraborthy has joined our group as CEO, a media veteran and revenue stalwart, commanding leadership positions for well over 2 decades in media organisations of varying sizes. I am truly delighted in having Joy aide us in our endeavour to reach newer heights in line with our vision for this group. I welcome Joy into our family.”
As for his joining, Joy feels a sense of déjà vu. “As I begin today, it is like déjà vu in many ways. Years ago, after having set up sales at Star India, I moved to Zee, then a smaller organisation to set up sales there and over the years leading it and watching its sales revenue grow well. In December 2011 I moved from Zee Network, leaving behind a professional sales team at record high sales’ numbers…Today the feeling is similar as I start my stint with Enterr10 Media. This group has the potential, together with the promoters’ vision to create a formidable sales organisation. I take on an important step in my media journey working towards making this happen for them.”
Joy started his media career with the TOI group of publications in their Response team, there after he joined Star India as Executive Vice President, heading ad sales for most of their channels as well as launched of some of their leading channels like Star Gold, Star Vijay, National Geographic, Life Okay (then Star One). Post this, Joy moved to Zee as Executive Director to head revenue & channel placement for all their channels across genres of GEC, movies, regionals, music, sports and P&L head for the group’s niche channels thus bringing in international English entertainment into the country. As CEO at TV Today, Joy consolidated their news channels into leading positions in the domestic market and introduced them in the international space. Joy’s 2nd stint happened at TOI towards end of 2012 as Director – Response, heading their metros’ business along with several verticals as well as niche publications. Joy’s last assignment was with the Network 18 group as CEO – Forbes India and President – Revenue TV18 Broadcast’s 20 new channels of national and regional stature.Joy is an alumnus of Harvard Business School and a National Defence Academy graduate.