Eone's Peppa Pig celebrated yoga day with Daddy Pig

Peppa Pig, on International Yoga Day, rolled out an influencer campaign on Instagram with some action-packed yoga series for their fans. Driving awareness and engaging the power duo – Peppa and Daddy Pig through the campaign highlighted the importance of inculcating healthy habits at an early age by associating with celebrities and influencers.

The campaign kickstarted with dad celebrities and influencers emphasizing on importance of healthy lifestyle, through the video campaign – Peppa Pig not only highlighted the importance of how, like mothers, fathers also contribute to the overall growth and mental well-being of a child but also highlighted an active representation of performing various asanas or Yoga poses, while also encouraging the younger children to indulge and instill a fit habit.

The influencer campaign was strategically planned to keep the target audience in mind and approach father influencers who help deliver the right messaging through their social platforms. Through engaging posts, a host of adorable videos of young children learning yoga and stories, the campaign garnered total views of 500K social media users and great engagement. Peppa Pig actively connected with the fans to drive the message home and make healthy lifestyle a habit for young India.

Commenting on the initiative, the brand team mentioned “We would like for our global audiences to associate Peppa Pig with productivity and constructive development. To put our words into action, this month, as India celebrated Father’s Day and the International Yoga Day, we activated Peppa, Yoga and Daddy’/ Yoga with Peppa and Daddy. We believe that an active routine with parents develops a sound support system for the child to grow and adopt healthy habits at an early age. It is common knowledge now that Yoga is one of the most popular, viable methods to stay active, fit, and flexible for each family member.”

Peppa Pig, as a strong advocate of child development, realized the need for children to adopt healthier and smarter choices that would lead them to become active citizens and world leaders.

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