ePayLater embarks on a brand awareness campaign on TV

A leading start-up in the SME- credit space, ePayLater has transformed the lives of lakhs of retailers/kiranas by empowering them with digital credit. ePayLater is now launching a high decibel visibility campaign across channels to educate and create awareness amongst retailers.

 

As the country’s 1 st and largest b2b ‘Buy now pay later’ fintech, ePayLater has aided its Kirana customers in maximizing their earnings by seamlessly addressing their credit needs. The integrated marketing plan includes TV as well as paid performance marketing. This is then reinforced through a robust influencer campaign. The primary message aims to resonate with the challenges that retailers across the country face almost every day.

 

EpayLater App – Tech adoption – ePayLater has helped Kiranas realize the benefit of adopting technology to set themselves ahead of their competition. In turn, this has triggered a wide-scale use of credit-based purchases. A study by ePayLater on the same, found a whopping 225% jump in purchase volumes by kirana shops on an average on the partner merchants, after the ePayLater facility was introduced, indicating that the kiranas were using ePayLater for a larger share of their purchases. Further, their purchase frequency has jumped by 2X, and Average Order Value (AOV) by 3X over the past 2 years.

 

As per Mr. Aurko Bhattacharya, Co-founder, ePayLater, “India's retail industry is witnessing a paradigm shift, post the pandemic. We are witnessing an ever-increasing trend of small and medium enterprises working towards the formalization of their companies to ensure growth, and they are achieving this by shifting focus on technology and new areas of growth. Technology has played a pivotal role in this shift and this is where ePayLater serves as an enabler.

 

“As a brand, we have invested a lot of time and effort in creating a fintech platform that makes the process of availing credit easy; thus financially empowering these shopkeepers to unleash their true potential. With our new media campaign, we hope to reach out to a large number of retailers and encourage them to join the ever-increasing community of ePayLater users so that they can also reap the benefits of our platform like countless others.”

 

As per Mr. Sunay Jain, Head Marketing, ePayLater, “The integrated campaign conceptualized is an ode to the local shopkeepers who have done so much for each one of us. The TVC echoes the brand’s promise of adding wings of success to the shopkeeper’s business. Further to empower & educate our local shop owners, we have adopted a direct door to door training with our on-ground sales team, helping them to use the application. We find them more and more open to change and innovation which is heartening for a brand like ours.”