Epic Work! Rajdeepak Das & Dheeraj Sinha celebrate Leo Burnett’s ABBYs clean sweep

Curtains came down on Goafest 2023 amid loud cheers as the third tranche of ABBY Awards were presented on Day 3. The loudest cheers were reserved for Leo Burnett India, which had had a good run at the ABBY One Show Awards at Goafest 2023.

After being adjudged Digital Specialist Agency of the Year and winning a Grand Prix at the ABBY Awards on Day 2, Leo Burnett India ended this year’s festival with a bang, securing one more Grand Prix and also being declared Creative Agency of The Year, Branded Content & Entertainment Specialist Agency of The Year, and Brand Activation & Promotions Specialist Agency of The Year.

On Day 3, Leo Burnett India took home 24 metals in Creative ABBYs, 11 metals in Brand Activations & Promotions, and 7 metals in Branded Content & Entertainment. The agency bagged the Grand Prix for its work titled ‘Oreo #BringBack2011’ done for Oreo India in the Brand Activation & Promotion - FMCG - Foods & Beverages sub-category.

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ABBYs Day 3: Leo Burnett sweeps awards, bags Grand Prix, 3 Specialist Agency awards

Commenting on the strong show put up by Leo Burnett India at the ABBY Awards this year, Rajdeepak Das, CEO & CCO, Leo Burnett South Asia, remarked, “It’s been a long journey to this point and each piece of work which has won today is uniquely Burnett – impactful, creative and new age. As we say at Burnett Epic Brands, Epic Work! And to see so many of our brands winning across categories is truly what makes this special.”

For Dheeraj Sinha, CEO, Leo Burnett South Asia & Chairman BBH India, the most gratifying part of this win is that it proves that the agency has built a culture of creativity at Leo Burnett. He added, “The ambition always was to build success at scale and with global impact. Agency of the Year across three years in a row along with the Digital Agency of the Year and 2 Grand Prix, that too across multiple clients and campaigns, is a testimony to everyday, relentless push for excellence at the agency. This moment belongs to all the Leo Burnetters, their loved ones who let us keep them away for long hours, to all our clients who put their unflinching trust in us, and our partners in production and technology who leave no stones unturned to give shape to our ambitious ideas. This is also a moment of gratitude and humility, to stay hungry and work hard to be the best in the world, bar none.”

Creative ABBYs

Leo Burnett India led the metals in Creative ABBYs with 24 wins, which included 5 Gold, 9 Silver, 4 Bronze and 6 Merits. The agency was adjudged Creative Agency of The Year.

Brand Activation & Promotions

Leo Burnett India led in this category as well, securing a Grand Prix and being declared Brand Activation & Promotions Specialist Agency of The Year. Besides the Grand Prix, the agency’s metals tally stood at 11, which included 2 Gold, 2 Silver, and 6 Bronze awards.

Branded Content & Entertainment

Leo Burnett India put up a strong show in this category as well, securing 7 metals – 2 Gold, 3 Silver and 2 Bronze awards.