Epson launches Diwali campaign #SharingWaliDiwali

Epson – a world leader in digital imaging and printing solutions. The global technology company in India has launched its Diwali special digital campaign, #SharingWaliDiwali. The campaign aims to spread love and festive cheer during India’s largest festive season through a message of how happiness grows tenfold when shared  with everyone around. 

Epson’s new film for Diwali celebrates an aspect that’s all about community - giving. The story is of an office coming together to spread the joy of Diwali, when it was least expected. At the heart of the story is an Epson EcoTank printer.  Epson pioneered the Inktank printer over a decade ago, altering the inkjet printing category forever, and the film connects many dots in today's printing ecosystem. While the core premise of the Epson EcoTank - low print cost, remains a clear takeaway, the film also demonstrates its ability to print vibrant colours and that there are Epson printers for different uses - office, home, and even education. The emotional dilemma of the protagonist, who at his core is a caring, concerned father, and the story of a workplace that embraces differences are underlined in the film. The message, encouraging us to celebrate a "Sharing Wali Diwali", comes home with warmth, colour, and emotion.