EPSON proclaims the worlds first integrated Ink Tank System Printers to India!

Epson, a world leader in digital imaging, has announced the arrival of its most revolutionary printing products in Epson India's history: the world's first genuine branded ink tank system printers: the Epson L100 Inkjet printer and the L200 Inkjet All-in-One. Created especially for India and a few key Southeast Asian countries the products were first introduced in Southeast Asia in late 2010 and have met with resounding success. The new printers feature Epson Original Ink Tanks that help users increase productivity and save on printing costs like no other printer before.

For years consumers of Inkjet printers in India have been concerned about the cost of ink cartridges and consequently the cost per page while printing. This had led to a not insignificant market for non-genuine cartridges, including compatibles, refills and fake cartridges coming into existence. However these non-genuine cartridges, while cheaper, are more than likely to spoil the printer, a consequence often discovered too late by consumers. In an effort to address the concerns of the extremely cost conscious Indian consumer and to render inconsequential the non genuine cartridge market Epson has introduced these two new printers.

The printers come with a starting set of one black 70ml ink bottle that can print 4000 black pages(1) and three 70ml colour ink cartridges that can print 6500 colour pages(1). With each set of one black and three colour inks, the printers offer an extremely low cost per page of only 0.10 Paise per black page and 0.20 Paise per colour page. In addition, each new unit comes with two additional black ink bottles to provide customers even greater value.

The Epson Micro Piezo„¢ print head found in the Epson L100 and L200 achieves a maximum print resolution of 5760 x 1440 dpi and its variable size droplet technology (VSDT) allows the print head to eject ink droplets in three sizes. These capabilities ensure the greatest detail and extremely smooth gradations in photographs.

"Epson is always innovating to provide affordable, yet high performance printing solutions to help our customers lower their cost of printing, and the Epson L100 and L200 are the latest results of our efforts. These printers were conceived especially keeping the typical Indian consumers requirements in mind. " Says Ram Prasad, Deputy General Manager, Consumer Products at Epson India. "Therefore, we are proud to present India with the world's first genuine branded ink tank system printers and are confident they will do very well here."