Equality is a right and not a trend: Boomlet Media’s Preety Singh

We, at Adgully, have always saluted and honoured women managers and leaders across diverse fields. W-SUITE is a special initiative from Adgully that has been turning the spotlight on some of the most remarkable women achievers in the M&E, Advertising, Marketing, PR and Communications industry. In the refurbished series, we seek to find out how women leaders have been managing their teams and work as well as how they have been navigating through the toughest and most challenging times brought about by the global pandemic.

In conversation with Adgully, Preety Singh, Co-Founder & Managing Director, Boomlet Media, speaks about her five most effective lessons, women leadership in the Advertising & Marketing industry, creating equal cerebral equalities for everyone at the workplace, and more.

How do you think the role and scope of women leaders have widened in the current market ecosystem?

There is a well-known proverb, “Rome wasn’t built in a day”,  similarly a massive industry like Advertising & Marketing has taken its course to understand, learn and develop knowledge. Today, there is a lot of conversation about women entrepreneurship and leaders across the segments, and we need to understand that while we have come a long way, we are still in the process of evolution. I believe equality is one of the most ethical stands, and I am sure that agencies and companies comply with such ethical practices in their day-to-day work. My heart beams with joy to see women acing at workspace across industries.

At Boomlet Media, we believe in equal cerebral equalities for everyone, regardless of their background. The true potential for development and further advancement requires more emphasis on Tier 2 and 3 cities. The need of the hour is education and learning for the masses, as this will help to create more opportunities, producing more gateways for the entire market ecosystem.

What has been your major learning from the pandemic period?

While the pandemic was one of the darkest times to happen to humans, it brought along many epiphanies and revelations in personal and professional aspects. As entrepreneurs, we have to understand we have two families, one is our home, and the other is our employees at work. I know it was a daunting experience as people across the globe were trapped at home, with the fear of – ‘What next?’. The pandemic also cumulatively taught us how to deal with situations, such as to be more kind and patient with one another. Moreover, how to live in an ecosystem that operates on a digital clock. As an industry, it opened up a whole new sector to explore more avenues. To trace back to my learning, it was dealing with empathy and kindness, yet being alert about our surroundings.

What is your mantra for maintaining a successful work-life balance in the new normal? According to you, what makes women the best in crisis management?

In today’s world, we have glorified words like work-life balance because often, when things are not strategically planned, it can lead to chaos. It is important to prioritise tasks, manage our work schedule, and give time to our personal needs and activities. However, this also depends on an individual’s approach and goal. With the advancement in technology, things have soothed out and helped in time management. We have multiple resources that help in time efficiency and work in the right direction for the entire work-life balance scenario.

To answer your second question, women are great multi-taskers as they play different roles in every aspect of life and frequently outperform, given their sense of empathy and direction. Women have always set to have certain things in place, whether at home or in a professional space. We have always acted as the perfect Ying to the Yang, and I truly resonate with the fact that we have a sense of solution in crisis rather than panic. Hence, women don that hat the best.

What are the five most effective leadership lessons that you have learned?

The most important part of the job is to have patience. It is imperative to be extremely courteous and kind and to be there for the team to guide them towards a more prosperous direction.

For a leader, empowering their team is critical, hence, delegation is one of the key takeaways for effective leadership. It truly enriches your employees and your experience.

We often sit over things if we face rejections or if it does not work out, but you solve 80% of your struggles when you accept the situation that is half the battle won.

The sign of effective leadership results is growth, and that is when you know you are doing something right. It is important to understand that leadership also takes its course of time, but when you start collectively growing as a team, that reflects in your performance and adds to how powerful your assets are in your company.

Personally, my key takeaway from effective leadership is professional empathy. Leaders have to be there for their team, professionally, or anything they wish to confide in. It is important to make the employees feel heard, valued, and also reward them when they perform well. Hence, professional empathy is a must.

Gender sensitivity and inclusion in the new normal – how can organisations effectively encourage and groom women leaders in challenging times?

I truly want to move past the notion that there are challenges in today’s day and time. We have always believed in equal opportunities and growth. We have had our learnings, too, but being woke is essential to lead an organisation. At Boomlet, we have prioritised gender sensitivity and inclusion and have not just taken that as a fad for the new normal. Equality is a right and not a trend. Hence, I want to conclude that everything lies in the capabilities and empathy of a leader.


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