Equitas Holdings ropes in FCBInterface for launch of its small finance bank

Equitas Holdings, a diversified financial services provider, has given its mandate to FCB Group for the launch of its proposed small finance bank. FCBInterface Chennai office will be responsible for launching the brand nationally.

Equitas Holdings is a diversified financial services provider focused on individuals and micro and small enterprises (MSEs) that are underserved by formal financing channels. Its focus customer segment includes low income groups and economically weaker individuals operating small businesses, as well as MSEs with limited access to formal financing channels on account of their informal, variable and cash based income profile. Its microfinance business is conducted through the wholly-owned subsidiary EMFL. It is amongst a few NBFCs in India operating in the used commercial vehicle finance business.

Speaking about the association, PN Vasudevan, Managing Director, Equitas Holdings, said, “We are happy to have FCBInterface as our creative partner. We are assured that their comprehensive understanding of consumers and their strategy led creative approach will help launch and position Equitas Small Finance Bank successfully across the country.”

Commenting on the win, Joemon Thaliath, CEO, FCBInterface, said, “We are thrilled to be working on the Equitas Small Finance Bank brand. Equitas has been a revolution in the micro-finance industry. Be it leveraging technology to enhance financial inclusion, or the several social welfare initiatives, they have always set the norms for the rest. We are confident that Equitas Small Finance Bank will also be a revolution in the banking sector and we are delighted to be a part of it.”