Equitas Small Finance Bank set the stage for CSK Fans

The recent twitter thread between Chennai Super King’s official fan club – Whistle Podu Army, Equitas Bank and Chennai Super Kings went buzzing in twitter today with the announcement of CSK’s meet and greet for its super fans on April 4^th. The tweet thread began as the official fans club tweeted asking if all the fans could meet their favourite Super Kings to which Equitas Bank tweeted with “When we can launch a CSK Debit Card for the Super Fans, why not this?” The fans on twitter took this over guessing on the execution of this! When Chennai Super Kings joined the twitter thread, asking what is happening here, the fans just could not stop the excitement!

Equitas is partnering with Chennai Super Kings for the 4^th time for IPL with the bank’s logo at the back of their helmet and cap, carrying the message of #BankBehindEveryChampion. When the official fans club tweeted their wish, the bank pitched in to make it happen by fulfilling the wish of the super fans! The CSK meet and greet will be a virtual event, going live from Whistle Podu Army’s Facebook handle and Equitas Small Finance Bank’s Youtube channel on April 4^th, 5 PM. 

Equitas has recently launched their limited edition CSK Debit Card for the super fans to flaunt their yellove while also earning upto 7%* interest on savings for balances above Rs 5 lakhs upto Rs 2 Crores. To add on to the Yellove, the bank has launched this debit card on a virtual world www.equiverse.in where the visitors can enter and experience the dressing room of the CSK team, walk around the hallway and the match stadium, arrive at the launch of the debit card and take one by creating an account. This was built keeping the customer experience in mind and the shared space provided to the audience in the virtual world with the team’s players’ avatars doubled the excitement of the fans. 

Apart from the beyond banking initiatives that focuses on making the society a better place to live for all, this virtual experience sets a new room for the customers to experience a first-of-a-kind banking experience in a virtual world along with the feel-good factor of knowing what your money does to the society while banking with Equitas.