Ericsson bets big on TV and Media biz in India

Ericsson (NASDAQ:ERIC) today announced its plans to strengthen its TV & Media Business in India. Ericsson is the leading provider of video compression solutions in the Satellite broadcast and DTH arena with 4 out of the 7 DTH operators in India being based on Ericsson’s video compression technology. The Company plans to strengthen its TV & Media business with an expanded product portfolio to meet the needs of a fast expanding and dynamic TV& Media industry in India. The Company which has predominantly made available its Compression portfolio and Media Delivery Network (MDN ) Services in India, will now offer an expanded bouquet of seven new business/service areas that will be made available to its Indian customers comprising of Broadcasters, DTH Players, Content providers, telecom operators amongst others.

Ericsson today also announced new wins with Tata Sky and Sun TV for the deployment of its award winning AVP 4000 video compression platform that will enhance the TV Viewing experience of customers. The new technology from Ericsson will power all 33 Sun TV channels broadcast in India. Tata Sky has upgraded and expanded its entire DTH platform to Ericsson’s industry leading AVP 4000 video compression system, which enables Tata Sky to substantially increase the bouquet of channels offered to their end subscribers while maintaining the highest quality of viewing experience.

Earlier, in March this Year, Ericsson enabled Tata Sky to launch the first commercial 4K video service in the subcontinent. Customers subscribing to the 4K service could watch video up to four times the resolution of the standard high definition (HD) video currently available. Content owners, TV service providers and broadcasters in India are facing a range of challenges when it comes to meeting the high expectations of consumers. Ericsson is drawing on its unique strengths and experience from the media and IP worlds to drive the future of TV through innovative solutions, services and deep industry knowledge.

Ericsson’s expanded portfolio being made available to its Indian customers in the TV and Media space include OSS/BSS, Prime Integration Services, OTT Platforms, Middleware and DRM as well as Cloud DVR. Chris Houghton, Head of Region India, Ericsson says, “The TV & broadcast industry in India is undergoing dramatic changes with the transition to multi-platform, on-demand television. Ericsson is taking the lead in driving this transformation together with our partners. Our global scale, our services offering, cutting-edge portfolio, and industry knowledge position us as a leading enablement partner for our customers globally. We foresee a strong growth in the TV & Media space in India and expect to achieve a 15% market share in India by the year 2017.”

Globally, Ericsson has been a leader in advanced video compression technology solutions for 20 years and a worldwide leader in the broadcast satellite, contribution and distribution markets. Ericsson predicts that total mobile video traffic over the next six years (2015-2020) will be more than 17 times that of the last six (2009-2014). The scene is now set for entertainment and communications providers to offer game-changing services that could launch us into a new age of entertainment. Ericsson is preparing the media landscape for this growth, enabling all players in the media value chain to be successful in the new internet era of television.
Ericsson has also created a thought leadership platform in India for the television and media industry, called ‘Television Next ‘, which will see Global experts from Ericsson , thought leaders in India and representatives from the industry deliberate on industry relevant topics like ‘Connected TV- Opportunities and Challenges’ and ‘Monetizing Pay TV’.

Key on–stand demonstrations at Ericsson ‘Television Next’ include:
 Ericsson Mediaroom: Ericsson Mediaroom portfolio is the critical enabler of a unified IPTV and multiscreen TV experience and provides everything customers need to manage devices, subscribers, content and shifting TV business models.
 Tata Sky 4K: The Compression technology HEVC (High Efficiency Video Codec) integrated by Ericsson for 4K distribution, enables Tata Sky to achieve cost-effective and crucial bandwidth efficiencies while deploying new video services to meet ever increasing network and consumer demands.

Ericsson is the driving force behind the Networked Society – a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future.
Our services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.

With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world’s mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions – and our customers – stay in front. Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.


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