Eros Int’l & STX Entertainment complete merger to form Eros STX Global Corp

Eros International Plc and STX Filmworks, Inc have completed their merger-of-equals transaction. The newly-combined company will migrate in the coming weeks to trade on the NYSE under the symbol ESXI and will operate under the name Eros STX Global Corporation. The company will continue to be domiciled in the Isle of Man, and headquartered in both Burbank, California, and Mumbai.

Pursuant to the merger agreement, Eros International issued contingent value rights (CVRs) to the former stockholders of STX Entertainment in the merger. The CVRs will be settled in A ordinary shares of Eros STX on a date between 75 days and six months after the effective time of the merger.

Also read: Eros Int'l to acquire 50% stake in Vashu Bhagnani's Puja Entertainment

Combination Rationale, Strategic Positioning and Financial Profile

Combination will drive long-term growth in diversified markets and provide a more consistent and stable revenue profile: Eros STX will benefit from diversified underlying sources of revenue and consumers with a truly global media and consumer entertainment play, building a powerhouse between East and West. Eros STX has a unique capability to present film and episodic libraries and pipeline of original content to a broad and growing global audience through multi-year output deals, strategic alliances and the market leading Eros Now streaming platform. Eros STX is well positioned to create long-term value for shareholders, partners and employees.

Well-established positions in the fastest growing and largest global markets: In India, Eros STX will continue to have a leading box office presence and one of the largest and most valuable libraries of Indian language films. In China, the company will benefit from and expand upon some of the most comprehensive business and creative relationships in the industry. In the United States and the rest of the world, it will utilise its revolutionary, industry-disrupting and cost effective, data-driven production, marketing and distribution system innovations to create the studio system of the future: visionary, nimble, efficient and sustainable.

Strong capital structure and significant synergy opportunity enables long term stability and drives growth investment: Eros STX capital structure includes $110 million of incremental equity, with an additional $15 million to be completed within the next 90 days, from new and existing global investors, including TPG, Tencent, Hony Capital and Liberty Global. The combined company is expected to generate approximately $50 million in annual run-rate operating synergies.

Unique multi-channel distribution model: Multi-channel distribution across pay-TV via Showtime, digital distribution via Netflix, Hulu, Amazon and Eros Now, India’s premier Subscription Video on Demand (SVOD) platform for Indian content. Eros Now’s strategic and distribution partnerships with Amazon, Apple, Netflix, Microsoft, Virgin Media, Roku, Etisalat, NBCUniversal and Google/ YouTube combined with STX’s global output and distribution agreements covering 150+ territories ensure that the combined company is well positioned to benefit from strong and growing demand for premium content.

Eros STX’s strong digital footprint, through Eros Now and output deals with Netflix and Amazon, hedges theatrical monetisation and further strengthens the company’s positioning as the COVID-19 pandemic accelerates the shift in consumer spend towards digital entertainment platforms globally.

Capitalisation and Financial Outlook

Eros STX benefits from $110 million of incremental equity, with an additional $15 million to be completed within the next 90 days, from new and existing global investors, including TPG, Tencent, Hony Capital and Liberty Global. All of these investors come with a strong track record in media and technology investments and will partner with Eros STX over the long-term to pursue strategic investments in key growth areas including global distribution and OTT content. In addition to the $125 million equity investment, the company’s liquidity position and balance sheet are further strengthened by a revamped $350 million JP Morgan-led credit facility and a strong credit profile.

On a pro forma basis, as of July 28, 2020, Eros STX had net debt of approximately $254 million with total cash on hand of approximately $144 million. Given the more than $300 million of highly-predictable aggregated future revenue projected to be generated by STX Entertainment alone, combined with an expected $50 million of combination synergies, Eros STX is well positioned to continue to invest in content and pursue growth opportunities around the world while maintaining a healthy capital structure.

Should the global economy and media and entertainment landscape return to a level of normalcy by late 2020, Eros STX expects to achieve global revenue of approximately $1 billion in calendar year 2022, increasing significantly from the approximately $600 million of pro forma revenue in calendar year 2019.

As of closing, Eros STX will have approximately 424 million total A and B ordinary shares outstanding on a fully-diluted basis.

Eros STX will keep its current fiscal year end of March 31 going forward, and will also be adopting US GAAP accounting standards.

Newly Constituted Board of Directors and Senior Executive Leadership

The Board of Directors of Eros STX will initially comprise of eight members who are highly regarded media, private equity and public company executives. The board members bring a long and outstanding history of leadership and industry expertise and will help guide the company’s long-term growth. The newly-constituted Board of Directors will include:

Kishore Lulla, Executive Co-Chairman

Robert Simonds, Co-Chairman and CEO

Rishika Singh, Co-President

Shailesh Rao, Independent Director

Dhirendra Swarup, Independent Director

Nick Stone, Independent Director

Dilip Thakkar, Independent Director

John Zhao, Hony Capital

Drawing talent from both companies, Eros STX will have a team of industry-leading creative, operational, and financial experts, with deep knowledge of key global growth markets and US public company governance experience. In addition to Sunil Lulla and Robert Simonds, Andrew Warren, formerly STX Entertainment’s Chief Financial Officer, will serve as CFO; Rishika Lulla Singh, currently Chairman of Eros Digital, and Noah Fogelson, formerly STX Entertainment’s EVP of Corporate Strategy and General Counsel, will each serve as Co-Presidents; and Prem Parameswaran, formerly Chief Financial Officer of Eros, will serve as Head of Corporate Strategy. Adam Fogelson will continue to serve as Chairman of STX Motion Pictures Group, while Pradeep Dwivedi will continue to serve as CEO-India.

Strong Digital Growth Opportunity from Eros Now Platform

The Eros Now platform continues to ramp up and grow its paid user base worldwide, supported by one of the largest libraries of Indian movies, along with its un-paralleled market position and brand name. As of March 30, 2020 Eros Now reached 29.3 million paid monthly subscribers and 196.8 million registered users, increases of 56% and 27%, respectively, over the same period last year. Eros Now has a strong slate of films and original series scheduled for release over the coming quarters, and the company expects this to help drive continued growth in the paying subscriber base in India and around the world.

Favourable structural and demographic tailwinds across India as well as watch-at-home consumption patterns underpin the Eros Now growth trajectory and support the target of reaching over 50 million monthly paying subscribers by 2022. To maximise its reach, Eros Now has established collaborations and partnerships in India and globally with market-leading telecommunications operators, OEMs and digital distribution entities to make available its digital service to global audiences. The company’s partners include, among others, Apple+, Sony TV, Airtel, Etisalat, Amazon Channels, FlipKart, Visa and many more. Additionally, Eros STX’s future output will further enhance the company’s 12,000+ film library, multi-year strategic deal with NBCU and soon to be launched premium service targeting the English language content consumer.

Robust Pipeline of Film and Episodic Content

Eros STX has a robust pipeline of feature length films and episodic content with powerful, well-established positions in the world’s fastest-growth global markets. Select upcoming slate of films and TV shows includes:

Premiering in the US: ‘Greenland’ with Gerard Butler, ‘Run Rabbit Run’ with Elisabeth Moss, ‘Godmother’ with Jennifer Lopez, ‘Nightwolf’ with Kevin Hart, and ‘Muscle’ with Vin Diesel.

Premiering In India: ‘Flesh’, an Eros Now Original Series by Siddharth Anand; ‘Metro Park’ (Season 2) and ‘Smoke’ (Season 2), Eros Now original series; ‘+745’, an Eros Now Original Series by Sachin Mohite; ‘Avataar’, an Eros Now Original Series; ‘The Show Must Go On’, an Eros Now Original Series; ‘Halahal’ by Zeishan Qadr; ‘Bhumi’, an Eros Now Original Series by Pavan Kripalani; ‘Date Gone Wrong 3’, ‘Women of Mettle’, ‘My Journey’ and ‘The Investigation’ (Season 2), as Eros Now Quickies; ‘Haseen Dilruba’ with Taapsee Pannu, Vikrant Massey and Harshvardhan Rane; ‘Atrangi Re’ with Akshay Kumar, Sara Ali Khan and Danush via our Colour Yellow Joint Venture; ‘Haathi’ with Rana Daggubati, Pulkit Samrat and Zoya Hussain; ‘Aankhen 2’ with Amitabh Bachchan.

The Entertainment Media Consumer Shift

Due to unprecedented factors the company has seen the industry landscape alter and adapt as consumer and creator habits are shifting. Eros STX’s combined foresight ensures it is well positioned for this shift as measured by five important criteria:

Brand: Eros as a brand is dominant across the South Asian diaspora worldwide with a 40+ year history. Furthermore, the Eros brand is traditionally synonymous with hit films in multiple Indian languages as demonstrated by its 10-year average box-office market share of approximately 32%. The STX brand is synonymous with star driven hit entertainment features as well as a premium original series producer with successes such as ‘MySpy’, which is Amazon’s No. 1 performing title.

Breadth (Distribution): The Eros Now platform is one of the most widely distributed apps across Asia with a platform agnostic approach. Eros Now is the only south Asian app launched on Apple +and has several high profile exclusive marketing bundles with YouTube and Walmart’s FlipKart, to name a few. Additionally, partnerships with Netflix and Amazon provide a home for future output ensuring the brand’s content leaves no screen unturned.

Build (Production): STX and Eros have unparalled global production capabilities augmented by innovative and rich partnerships with leading producers and platforms. Eros’ recent partnership with Epic Games (producers of Fortnite) to accelerate production efficiencies, and with Microsoft to further develop and create video technology, are prime examples. STX develops and produces content at scale with Amazon, HBO, Netflix, Quibi, etc.

Backlist (Library): A digital library of over 12,000 films, Indian library of over 5,000 films and STX library of recent hits offer multiple monetization opportunities as digital and television consumption increase. The library is primarily used to fuel Eros Now growth as well as form a base for strategic partnerships with Amazon, Apple and Netflix.

Balance Sheet: Well capitalised with a healthy debt profile with no near-term debt maturities that cannot be addressed.

Eros STX is a powerful combination that helps fuel the global ambitions of the combined company. These five pillars, and depth within each, form an integral part of its future strategy to create a strong consumer brand with recurring revenue cycles through the Eros Now platform and multi-year strategic output deals with platforms such as Netflix and Amazon.

COVID-19 Impact

Like nearly every other media and entertainment business, Eros STX has been impacted by the COVID-19 pandemic. Stay-at-home orders and the closure of cinemas have resulted in delays for the release of feature films and the halting of new production. Unlike many other media and entertainment businesses, the company’s efficient overhead structure and ability to dynamically respond to changing circumstances means that it is better positioned to weather the impacts than many competitors. Despite the business challenges arising from the pandemic, Eros STX has seen a substantial increase in both new subscriptions and consumer engagement on the Eros Now platform driven by increased time spent at home as well as fewer out-of-home entertainment options available. Consumers are watching more content on the platform than ever before, an acceleration of growth that will provide strong tailwinds to the combined business for the coming quarters. Further, given Eros STX’s scale and multi-channel distribution model, the Company can continue to strategically diversify content premiere streams including PVOD, digital premiere exclusives while continuing to provide audiences theatrical first star driven cinematic entertainment. This diversity of media platforms will ultimately benefit the long-term group revenue profile and increase profitability given reduced dependence on lower margin theatrical releases with increased exposure to higher margin digital revenues.


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