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Eros International takes a pledge to clean-up Juhu Beach during festivities

If you were to ask someone to name some distinctive things about Mumbai, the iconic Ganpati festival would definitely make it to the list. It’s that time of the year when the city is drenched in celebratory mood, dancing on the streets with music playing all night. The populated city is united with festivities at various pandals, making it a sight worth-watching. BUT, when the city is enjoying, there is a world that’s weeping. The spirit of Ganpati festival is worth celebrating, unfortunately the aftermath created after immersions isn't!

Ruminating on the burden caused to the environment, Eros International, India’s leading global film and digital studio, in association with Altico Capital India Ltd. and Samhita Social Ventures today took up the responsibility to help clean up Juhu beach after the visarjan. Eros International employees along with citizens turned up in huge numbers to help clean the popular beach, which is reported to receive an average of 2,033 metric tonnes of residual during the festival each year.

This initiative is an extension of Eros International’s citizen and society welfare programme. The company had previously joined hands with the Robin Hood Army and promoted #MissionMillion2018, a campaign aimed at feeding the deprived sections of the society.

Celebrate the festive season with responsibility

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