Eros International ties up with UAE’s Phars Film for co-production & distribution of Malayalam movies

Eros International Media Ltd, India’s leading global company in the Indian film industry, today announced its association with UAE’s largest film distribution and exhibition network (Hollywood & Bollywood), Phars Film.

The partnership will entail the two companies jointly co-producing Malayalam films along with exploration of theatrical rights between the two entities. The deal licenses Eros to exploit the distribution of all Malayalam movies produced jointly in India, while Phars Films would present the same overseas where it enjoys a dominant market share.

Commenting on the association, Sunil Lulla, Managing Director, Eros International Media Ltd, says, “Eros continues to champion strong content led regional cinema, and we have made successful inroads in the Malayalam film industry. Our association with a prominent player like Phars Film to jointly create and release new content further reiterates our vision to scale up in the south industry and continue presenting attractive film content”.