Eros Now Announces Collaboration with Amazon Prime Music
Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc (NYSE: EROS) (“Eros” or “the Company”), a Global Indian Entertainment Company, today announced a partnership with Amazon Prime Music India. The collaboration will provide Amazon Prime Music in India access to Eros Now’s music content. This catalogue includes Hindi tracks from recent Bollywood blockbusters along with tunes from other Indian regional languages like Punjabi, Tamil, Bengali and Malayalam, among others.
Amazon Prime Music currently caters to numerous music aficionados in India at the cost of 129 INR per month (US $1.85 per month). This content partnership will supplement Amazon Prime Music’s existing offering with the full catalogue of Eros Now titles from our premium catalogue of classics and new releases as well as new music being developed exclusively by Eros Now. The integration of both platforms will provide the highest quality audio music content to consumers in an ad-free environment. With this partnership, Eros Now Music will be available across all major streaming platforms worldwide. Such licencing models include minimum guarantees along with overflows calculated based on per subscriber and/or streams of usage.
Commenting on the collaboration, Rishika Lulla Singh, CEO, Eros Digital said, “Eros Now’s legacy of entertaining the masses is well-known and our collaboration with Amazon Prime Music further strengthens our relationship with global audiences. Amazon Prime Music is a great value proposition to the Indian consumer, and we are delighted to be a part of it.”