Eros Now announces integration deal with Reliance Jio

Eros International Plc has announced a landmark deal between Eros Now, its digital over-the-top (OTT) platform, and Reliance Jio, a provider of mobile telephony, broadband services, and digital services in India. With this deal, Eros Now service will power the Jio On Demand entertainment offering.

This initiative will allow consumers to access the Eros Now service within the Jio ecosystem. Jio will provide Eros Now with the opportunity to acquire new subscribers throughout urban and rural India.

Jyoti Deshpande, Group CEO & MD, Eros International, commented, “As a market leader in the film business, Eros has always strived to bring our users the best of Indian entertainment, offering them the same unified experience across screens and networks. Eros Now’s philosophy is to be platform agnostic and embrace the very best in technology as we continuously enhance our content offering. With the broadband and 4G stage set to explode, our alliance with Jio is part of our philosophy to provide consumers entertainment whenever and wherever they want it.”

Eros Now has over 44 million registered users across Web, WAP and APP globally, available across 135 countries, with a vast majority of users from India, and is currently focused on monetisation and achieving a target of one million paying subscribers by the end of fiscal year 2017. With a pricing of Rs 49 per month for a streaming service and Rs 99 per month with additional features such as offline viewing, high definition, subtitles, progressive viewing etc., the Eros Now service is priced very competitively in India, compared to other OTT services offering Indian language and/or international content.