Eros Now Betz’ pumps up the football fever with a unique offering

It’s the season of cheering for your favourite teams and players, the season that binds the world with undying passion for football, the one that makes friends catch up and root for their teams. It’s FIFA World Cup 2018 and clearly no one can keep calm! Pumping up the football fever that’s taking over everyone, Eros Now, India’s premiere video OTT platform in association with Dab Gaming Ltd has launched Eros Now Betz, a unique app created for millions of football lovers globally.

Available across Android and Apple, the app will allow users to be a part of the on-going matches and experience victory as their teams also win along. With Eros Now Betz, users will be able to earn points for every correct prediction that they make while the matches are being played in real-time, making the game exciting even for people sitting at home. To make the experience more engaging, the app will allow users to earn badge value over their peers with their correct predictions. If this was not enough, Eros Now Betz users will also win a free month of content accessibility to Eros Now’s unparalleled movie library of 10000+ films offering a wide range of Bollywood and regional language films, music videos and originals.

Commenting on the launch, Rishika Lulla Singh, CEO, Eros Digital said, “With Eros Now Betz we continue to invest in providing contextual and deep engagement to our viewers around the world. Our recent association with IPL RCB provided some interesting data on how we can leverage topical sporting events and the launch of the Eros Now Betz app further extends this into the world of Football. The thrilling and action-packed World Cup just got more exciting for audiences who can now participate real time”.

Ben Walmsley, Chairman, Dab Gaming Ltd added, "The World Cup is all about the entire world celebrating football together and we are delighted to be able to partner with Eros Now to bring betting for just the fun of it to their truly global audience. Eros Now Betz enables players to experience all of joy and buzz of betting and winning on World Cup matches without any of the pain of losing. We all think we know a bit about football, now Eros Now subscribers can prove who knows the most without having to line the bookies pockets!"

It is no hidden fact that India unanimously echoes ‘Sports’ and ‘Films’ when asked about what they love to watch the most. Eros Now Betz is Eros’ endeavor to encompass a wholesome entertainment experience. Currently leading the film entertainment category, Eros Now announced its extension to sports with brand partnership with Royal Challengers Bangalore for IPL 2018, earlier this year. Associating with two major sports events (IPL 2018 and FIFA World Cup 2018) in H1 2018, Eros Now is ready to evolve in the sub-segments of entertainment. With Movies, Originals, Music Videos and Entertainment shows currently on the platform, Eros Now is a preferred choice for a wholistic digital entertainment experience.