ESPN STAR Sports announces grand plans for ICC World Twenty20 2012
ESPN STAR Sports (ESS), Asia’s number one sports content provider & ICC’s global Broadcast & Production Partner, shared their plans around the telecast of the ICC World Twenty20 2012 at a press conference in New Delhi today. Featuring a star studded panel of 18 commentators for this marquee event, ESS’s presentation will feature experts from almost all major cricket playing countries thus giving fans the most insightful and comprehensive experience possible. ESS also announced that it has sold the syndication rights of ICC World Twenty20 to 218 territories across the world, a new record in terms of the coverage for this blockbuster T20 cricket world championship.
In India, STAR Cricket and STAR Cricket HD will showcase all the 27 matches from the event live starting September 18 till October 07. Anticipating a lot of interest, ESPN STAR Sports will additionally telecast the India-Pakistan warmup match scheduled for September 17. The sports broadcaster has also planned a simulcast of all India matches, semi-finals and the final with Hindi commentary on its ESPN channel. All matches of the championship will also be streamed on www.espnstar.com with a 5 minute delay.
ESS’s presentation team will include stars like Sourav Ganguly, Sanjay Manjrekar, Nasser Hussain, Wasim Akram, Ramiz Raja, Tony Greig, Ian Chappell, Mark Waugh, Russell Arnold, Ian Bishop, Pommie Mbangwa, Damien Fleming, Simon Doull, David Lloyd, Harsha Bhogle and Alan Wilkins. ESS’s Jatin Sapru will be the in-studio host along with former English cricketer Dermot Reeve playing the role of an analyst.
ESS will also feature, for the very first time for an ICC event, a new Touch Screen cricket presentation tool in its analysis shows around the live coverage. This will bring in a new dimension to the way the game is analysed and presented thus giving fans a fresh perspective of the game. ESPN STAR Sports will do extensive programming in and around the live telecast. All matches will have detailed pre and post-match shows.
Speaking on the occasion, Aloke Malik, Managing Director, ESPN Software India Pvt Ltd, said, “We are committed to offer our fans the most engaging and compelling experience of the ICC World T20 and our broadcast & presentation plans truly reflect this. Our star-studded panel of experts from across the world of cricket along with new-age innovative presentation tools will take fans closer to the game giving them a very enriching experience.
In terms of on-air sales, we have sold close to 80% of the total available inventory as on date. We have signed up 2 Joint Presenting Sponsors, 5 Associate Sponsors and another additional 10 corporates for spot-buys on live as well as pre-post programming. We expect to close a few more within the next two weeks for a complete sell-out. ”
ICC General Manager – Commercial, Campbell Jamieson, said “The ICC is delighted with the coverage plan ESPN STAR Sports has put together for this year’s ICC World Twenty20 Sri Lanka 2012. A High Definition broadcast available in a record 218 territories including South America for the first time, means this event will have the best reach for any ICC Event. I am sure cricket followers, who are not able to travel to Sri Lanka to watch the tournament, will enjoy the exciting contests in this Nation versus Nation event through a world-class broadcast coverage.”
The ICC World Twenty20 will be broadcast by ESPN STAR Sports as a part of its eight-year agreement with ICC. The tournament has stirred up tremendous interest for cricket fans all over the globe. The broadcaster will also showcase live semi-finals and finals of the ICC Women’s World Twenty20 2012.
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