espnstar.com breaks all online video streaming record of India
The ICC Cricket World Cup was a huge success for ESPN STAR Sports TV and Online viewership. Throughout the tournament, the ICC Cricket World Cup 2011 Free Live Streaming section received more than 100 million views across the globe, serving 64 million video streams with the semi-final setting the new record.
www.espnstar.com has generated more than 275 million page views in the time period Feb 15th 2011 till April 3rd 2011. On the India-Pakistan match day, espnstar.com delivered an impressive 29 million page views.
Speaking on the digital media performance during the ICC Cricket World Cup 2011, Aloke Malik, Managing Director, ESPN Software India Pvt. Ltd, said, "ESPN STAR Sports has leveraged the power of broadcast, digital and mobile platforms to deliver Indian fans the ICC Cricket World Cup 2011 ' wherever, whenever and on the best screen available. The response to our offering of live streaming of the event on www.espnstar.com has been stupendous. Consumers have enjoyed the high quality online stream which worked well even with low bandwidth."
"Working together, we've been able to exceed all expectations and deliver high quality live video streaming to cricket fans around the globe during the World Cup," said Sanjay Singh, managing director, India at Akamai. "Via ESPN STAR and Akamai, cricket fans have been able to watch reliable content anytime, anywhere. A number of records were broken during the tournament with millions watching the action unfold on their computers, smart phones and tablet devices. We look forward to working together in the future to bring more top class sporting events to any Internet-connected device."
Akamai's HD Network was designed to allow content owners and publishers the ability to deliver a personalized and interactive consumer experience through advanced features, such as DVR, multi-camera angle switching, and adaptive bitrate streaming technology.