Essel Vision appoints Girish Johar

With the overall strategic vision of the business to strengthen its revenue streams from the films division, Essel Vision Productions Ltd (EVPL) announces the appointment of Girish Johar as Head - Global Revenue (Films Division). Girlish will be responsible for existing as well as generating new revenue streams from films across all languages and mediums. For his role, Girish will report into Akash Chawla, Business Head –EVPL.

Akash Chawla confirms the news saying, “The film division is fundamental for our business and has immense potential to grow. Revenue plays a pivotal role in fuelling the expansion strategy of any business and creating different revenue streams from various mediums is central to the success of this strategy. With Girish at the helm of this, I am confident that the revenues will be further maximized and many more avenues will be explored than those currently.”

A graduate in Economic Honors and an MBA in Marketing and I.T., Girish has been involved in promoting and selling of more than 130 films till date – in various capacities. Having worked with leading players like Balaji, Sony, Disney & UTV Motion Pictures, Girish is one of the very few professionals from Film Industry to have experiences in marketing, production, exhibition and global distribution. He has actively worked on seeking in and around film branding and alliance partners, trade initiatives for buying, selling and networking. Girish has conceptualized and executed effective marketing and exploitation strategies for films from the scripting stage till their final theatrical releases. During his tenure, he has defined the business and market for films releasing in various languages - Hindi, English, Bengali, Punjabi, Tamil, Telugu and Marathi.

EVPL is a creative and production studio whose consistency and success are built on its unwavering dedication to setting benchmarks and excellence. It has already made a mark on the map of Television and Feature Films - both in the Hindi and Marathi space. With blockbuster films like ‘D-Day’, ‘Gulaal’, ‘Natrang’, ‘Kaaksparsh’, ‘3 AM’, Essel Vision has taken its first steps to another high with its ventures like “Time Pass”, “Lai Bhari” and  ‘Duniyadaari’ which have been the highest grossers in the Marathi film space. Its other creation ‘The Lunchbox’ has already received accolades around the world. In the television space, the company has been successful with qualitative programs like ‘Fear Files’, ‘Dance India Dance’ and ‘India’s Best Dramebaaz’, ‘Saregama’, ‘DID L’il Masters’, ‘DID Super Moms’, on Hindi TV, and ‘Eka Peksha Ek’ and ‘Fu Bai Fu’ amongst others on Marathi TV.  The upcoming feature films include ‘Mad about Dance’ which is promoted by Shahrukh Khan.

Just as ZEE is an innovative leader in developing new business models for the evolving television and film landscape, Essel Vision’s objective is to be a one-stop shop for all Film, Television, Digital, Events & IP creation related services where it will produce, co-produce, market and distribute.

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