Essel Vision appoints Sukriti Saxena as Hindi Fiction Head
With the overall strategic vision of the business to strengthen its content, Essel Vision Productions Ltd (EVPL) announces the appointment of Sukriti Saxena as Hindi Fiction Head – EVPL. She will be responsible for the overall Hindi fiction content. For her role, Sukriti will report into Akash Chawla, Business Head – Essel Vision Productions Ltd.
Akash confirms the news saying, “A lot of quality creative work is what can be expected from Essel Vision. Sukriti has proven credentials in the Hindi fiction space and a go-getter attitude that we want our core team members to have. She has been given the clear mandate to make this place a creative hub buzzing with ideas based on insights.”
A graduate in Journalism and Mass Communication, Sukriti has over 8 years’ experience in the Media and Entertainment business. Sukriti’s last assignment was at Balaji Telefilm as its Creative Director. She has also worked with Wizcraft International Entertainment Pvt. Ltd., Sphere Origin and Lowe Lintas. She has been instrumental in shaping up shows such as Pavitra Rishta, Kumkum Bhagya, Saat Phere, Shree amongst others. Strong operations and creative background and management track record with an innate understanding of market undercurrents and sentiments, she specializes in setting up and running television shows. She has exposure to detailed business planning, strategy formulation and execution with specialized experience in a wide spectrum of areas holding overall responsibility in Marketing, Live Events, Celebrity Management, Television & Film Production.
Essel Vision’s consistency and success are built on its unwavering dedication to setting benchmarks and excellence. It has already made a mark on the map of Television and Feature Films - both in the Hindi and Marathi space. With blockbuster films like ‘D-Day’, ‘Gulaal’, ‘Natrang’, ‘Kaaksparsh’, Essel Vision has taken its first steps to another high with its ventures like “Time Pass”, “Lai Bhari” and ‘Duniyadaari’ which have been the highest grossers in the Marathi film space. Its other creation ‘The Lunchbox’ has already received accolades around the world. In the television space, the company has been successful with qualitative programs like ‘Fear Files’, ‘Dance India Dance’ and ‘India’s Best Dramebaaz’, ‘Saregama’, ‘DID L’il Masters’, ‘DID Super Moms’, on Hindi TV, and ‘Eka Peksha Ek’ and ‘Fu Bai Fu’ amongst others on Marathi TV. The upcoming feature films include ‘Mad about Dance’ which is promoted by Shahrukh Khan and another horror film called 3AM is on the anvil.
Just as ZEE is an innovative leader in developing new business models for the evolving television and film landscape, Essel Vision’s objective is to be a one-stop shop for all Film, Television, Digital, Events & IP creation related services where it will produce, co-produce, market and distribute.