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Essence’s Aarti Bharadwaj part of Jury for WARC Awards for Media 2021

WARC, the global authority on marketing effectiveness, has named the four jury panels for the WARC Awards for Media 2021, a comprehensive international awards scheme awarding communications planning which has made a positive impact on business results.

Now in its sixth year, the competition examines the insight, strategy and analytics that power effective media investment.

Paul Coxhill, Managing Director of WARC, said, “We are delighted to welcome such an outstanding international line-up of industry professionals, representing a wide range of brands, agencies and markets, to judge this year’s WARC Awards for Media. Drawing on their expertise, the diverse panels will judge rigorously and debate at length as they bring to the forefront the most inspirational solutions of communications planning that drive success.”

The four high-calibre judging panels are named as:

Effective Channel Integration category - looks for how sophisticated communications architecture helped boost campaign effectiveness.

Ron Amram, Senior Director, Global Media, Mars - UK - Jury chair

Hani AlAita, Head of Marketing, Leona, Abbott Nutrition International - UAE

Helen Brooks, Head Of Media, Kimberly Clark EMEA - UK

Doris Danner, Vice President, TBWAWorldwide - Central Eastern Europe, Russia, Caucasus, Israel

Emily Fairhead-Keen, Strategy Partner, Wavemaker - UK

Sunshine Farzan, Group Head of Marketing, Tricor Group - Hong Kong

Esther "E.T." Franklin, President, Global Strategy & Cultural Fluency, Spark Foundry - US

Dale Garvie, Managing Director APAC, FirmDecisions - Australia

Will Goodhand, Chief Innovation Officer & Founder, GoodMore Global - UK

Kate Ivory, Group Managing Partner, Head of Strategy, EMEA, OMD - UK

Sergio Lopez Ferrero, Chief Production Officer, UK & EMEA, McCann Worldgroup; CEO, UK & EMEA, Craft Worldwide - UK

James Miller, Executive Vice President, Global Head of Strategy, BBDO - UK

Anita Munro, Chief Investment Officer, Mindshare APAC - Singapore

Diego Ricchiuti, CEO, MullenLowe Group - Italy

James Smyllie, Senior Vice President, Head of Media, APAC, Essence - Singapore

Sharon Soh, Head of Integrated Strategy & Marketing, UM APAC - Singapore

Ronnie Thomas, Group Director, Global Business Development, Publicis Groupe - Singapore

Effective Use of Partnerships & Sponsorships category - looks for how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.

Sarita Rao, President, Integrated & Partner Solutions, AT&T Business - US - Jury chair

Faisal Alani, Head of Partnerships, eBay - UK

Sonia Bouadma, Vice President, Rights Clearance and Licensing for Advertising, Greenlight - UK

Rahul Chawra, Founder & Chief Consultant, Decode Strategy Labs - Singapore

René Coiffard, Chief Strategy Officer, OMD - Germany

Nazia Du Bois, Founder, Ricebowl Strategy - UK

Matteo Frattino, Cluster Marketing Director, Electrolux - Italy

Chiradeep Gupta, Global Media Strategy Director, Unilever - UK

Megan Jones, Executive Vice President, North America Head of Media, Digitas - US

Sue McGregor, Head of Sponsorship & Corporate Marketing, ANZ Bank - New Zealand

Sannah Rogers, Managing Director, Zenith - UK

Siddarth Sivaprakash, Head of Marketing, Home Centre - UAE

Mickael Vinet, Senior Director, Global Sponsorships Strategy, The Coca-Cola Company - US

Lee Walsh, APAC Head of Media, Uber - Singapore

Richard Warren, Director of Marketing Communications, Lloyds Banking Group - UK

Kate Waters, Director of Client Strategy and Planning, ITV - UK

Becky Yeung, Regional Head of Brand Partnerships, Warner Music Asia; Founder, B.Y.O. Active - Hong Kong

Effective Use of Tech category - awards communications that have effectively used or combined emerging platforms or technology in the media mix.

Rajoielle Register, Head of Global Brand Experiences, Ford Motor Company - US - Jury chair

Patrick Affleck, CEO, Havas Media Group - UK

Khaled AlSehhi, Executive Director of Marketing and Communications, UAE Government Media Office, UAE Ministry of Cabinet Affairs; Marketing Director, Mohammed Bin Rashid Al Maktoum Global Initiatives - UAE

Laurel Boyd, Chief Creative Media Officer, MediaHub - US

Geraldine Cheung, Managing Director, L'Atelier Asia and China - China

Shane Dewar, Vice President, Media Operations, APAC, Essence - Singapore

Aleksas Drozdovskis, Chief Strategy Officer, Global Product R&D, Yandex - Netherlands

Emily Duban, Senior Vice President & Partner, Global Head of Platforms, FleishmanHillard - US

Stuart Flint, Head of Global Business Solutions for Europe, TikTok - UK

Marta Jimenez, Content & Experience Director, OMD - Spain

Waithera Kabiru, Head of Media Futures, East African Breweries Limited, Diageo - Kenya

Ben Lukawski, Chief Global Head of Strategy, Zenith - UK

Dan Plant, Executive Head of Strategy, Starcom - UK

Soumya Ranjan Panda, Partner, Digital Strategy, Mindshare - Vietnam

Monica Tailor, Head of LIVE UK, McCann Worldgroup & Head of Digital, McCann Manchester - UK

Charli Ursell, Head of Agency Operations, PHD Global Business - UK

Luca Vergano, Vice President, Strategy, Elephant - US

Best Use of Data category - recognises the role of data in an effective communications strategy.

Siew Ting Foo, Chief Marketing Officer, Greater Asia, HP - Singapore - Jury chair

Emily Alcorn, Head of Insight, Talon - UK

Ben Allison, Vice President, Global Media, VaynerMedia - UK

Jay Altschuler, Vice President, Media Transformation, Petco - US

Marcos Angelides, Chief Strategy & Innovation Officer, Spark Foundry - UK

Aarti Bharadwaj, Vice President, Analytics, APAC, Essence - India

Dom Boyd, Managing Director of UK Insight Offer, Kantar - UK

Natalia Bulbuk, Head of Data Science & Strategist, Media Partnership Buying - Ukraine

Bruno Chenque, Head of Branding and Content, Liv Up - Brazil

Kathleen Dundas, President, Data Strategy & Tech, Zenith - US

Jen Faraci, Executive Vice President, Data & Analytics (DNA), Digitas North America - US

Samanta Giuliani, Strategy & Data Director, The Story Lab (Dentsu) - Italy

Natalie Gruis, Chief Strategy Officer, TBWANeboko - Netherlands

Jan Harling, Global Media Director, OPPO - Thailand

Shorful Islam, Chief Data Scientist, Tribal Worldwide London - UK

Kathrin Jesse, Chief Strategy Officer & Partner, Wirz Group - Germany

Virginie Lannevere, Senior Director, Analytic Partners - France

Femi Taiwo, European Head of Consultancy, ForwardPMX - UK

Tom White, Joint Head of Strategy, AMV BBDO - UK

The WARC Awards for Media are free to enter and are discipline-neutral and channel-agnostic. Papers are submitted as effectiveness case studies and can be entered by media agencies, creative agencies, media owners, digital agencies and data specialists from all over the world.

Each jury will award a Grand Prix, Gold, Silver and Bronze accolades, as well as three Special Awards recognising specific areas of excellence. The deadline for entries is September 22, 2021.


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