ET expands to launch 'The Economic Times Wealth'

It's not a new mutual fund scheme. It's not a special insurance policy. It's not even an easy loan plan. It's an all-new systematic investment plan (SIP) to build your wealth one week at a time. This SIP is called The Economic Times Wealth. There is no sleight of hand, no attempt to "guarantee' returns, no trick to make you rich overnight. Only a commitment to bring you the most distilled financial wisdom packaged in the most engaging, attractive and enriching format. To help you build a lifetime of wealth in less than a lifetime.

There's a reason why we prefer the word wealth over rich. A high income ensures good living today, while wealth ensures comfortable living for tomorrow as well. To get wealthy, you not only need to invest in the best options available, but also earn the most you can and spend as smartly as you should. This is why ET Wealth will feature a selection of the most relevant stories on the three aspects of money: investing, earning and spending, in every issue.

The path to wealth creation is easier if every member of the family”and not just the wage earner”does his bit. ET Wealth will strive to engage with every member of your family. Its coverage will range from the very best of investing”stocks, funds, insurance, banking, borrowing, pension and taxation”to stories on careers and salaries and those that help you spend smartly, say the best mobile plan to have.

Speaking at the launch of ET Wealth, Neeti Chopra, Brand Director of The Economic Times said, "The Economic Times Wealth will be relevant to all ages and classes. You may be a fresher in your first job or a corner room executive, a self-employed or an employee-turned-entrepreneur--you will find us talking to you in the language you want, with the content you seek and with the look that you would be proud to display."

In the coming weeks, you will see it growing on you as you multiply your wealth week after week”and for years to come.