ET Medialabs Bags Digital Mandate from Avail Finance

ET Medialabs, India’s leading digital marketing agency, has bagged prestigious mandate from Avail Finance, after a multi-agency pitch. It includes App Marketing Analytics, BI & Growth mandate for Avail Finance. As a result of this collaboration, ET Medialabs will provide entire Digital Marketing & Analytics services that include performance marketing on Google, Facebook, LinkedIn, Snapchat, Quora etc. Along with performance marketing, ET Medialabs will also provide Avail Finance with daily reporting and dashboards with full-funnel stitched data of all marketing channels.

Avail Finance is India’s 1st neo-bank for the next billion users. It provides blue-collared workforce with a neo banking platform that aims to include every credit-worthy individual under the financial umbrella. Recently in August, the startup raised Rs 85.6 crore at a valuation north of Rs 500 crore in a Series B funding round from Alphawave Incubation Fund and Matrix Partners. The collaboration will help in further consolidating awareness about Avail Finance, rapidly scaling its business and creating a full-funnel stitched environment to help the company understand the customer journey for better optimization of campaigns.

The strategies and approaches ET Medialabs use include reducing ad wastages in different channels and diverting the spends to top-performing campaigns/channels along with identifying new users acquired via different channels and optimizing it using in house data engineering tools. These techniques have helped ET Medialabs scale engagement on different channels by exponential rates. Additionally, ET Medialabs specialises in creating a scalable campaign structure and complementing them with Google's Advanced ML algorithms, creative personalization with respect to user personas, and experimenting and testing different optimization events for the better customer acquisition cost. Also, it identifies which ads are creating engagement and uses them to increase awareness of the brand. Their speed of execution due to proprietor tech, inbuilt processes, and systems are important factors which help ET Medialabs deliver results in a cost & time-effective manner.

Speaking about bagging the strategic mandate from Avail Finance, Lalit Panigrahi, VP, ET Medialabs commented, “We are excited about our association with Avail Finance and looking forward to exceeding the mandate entrusted to us by the company. Avail Finance is a leading financial care service that serves the underserved section of the Indian population irrespective of income, geography, age, or gender. The talented minds at ET Medialabs have extensive expertise in generating sales, optimising spends on online marketing channels, creating brand awareness online and building brand loyalty. We take pride in having a history of consistently adding value to our partnered brands and are excited to do so for our newest collaboration."

Ankush Aggarwal, Founder, Avail Finance, added, “ET Medialabs has been a leader of providing strategic digital marketing services to its clients. Being a financial care service provider, our mission is unique and we firmly believe that ET Medialabs' extensive experience in delivering business growth using Digital Marketing, Data and AI makes them a suitable partner for us. We look forward to great value addition as a result of this collaboration."