ET Medialabs - driving awareness for Kapiva’s Skin Foods Glow Mix

ET Medialabs successfully drove full-funnel awareness for Kapiva’s newly launched Skin Foods Glow Mix in their latest branding campaign.

Kapiva, a modern Ayurveda, direct-to-consumer brand, as per its vision to tap into the skincare market, forayed into the ingestible skin foods category. The brand partnered with ET Medialabs to create awareness of Skin Foods and thereby inducing consideration through Performance Branding. 

ET Medialabs, a leading Growth Marketing & Analytics Company, in its collaboration with Kapiva, strengthened Kapiva and its latest product: Skin Foods-Glow Mix’s awareness by reaching the right audience. The agency delivered significant results that made the new product launch a huge success. 

The brand observed a massive 840% search lift along with a 33% Brand lift amongst consumers. Within 3 months of its launch, the product has scaled up positively, making it one of the most successful products for Kapiva. 

Raghav Kansal, Founder of ET MediaLabs, expressed his thoughts and said, “It was indeed a great experience of working with Kapiva. We are delighted that this partnership translated into substantial growth for the brand and for the product.. Kapiva’s quality offerings coupled with its dynamic attitude in adapting and evolving as per the digital ecosystem has proven to be a successful partnership for both the brand and for us.” 

Shantanu, Chief Operating Officer, Kapiva said, “The team at ET Medialabs was a delight to work with. Their data-led approach, top-notch standardised reporting, and sharp analysis made the launch of Kapiva’s Skin Foods a success. With them, we were also able to build strong awareness for the brand.” 

Talking to one of the publications, Ameve Sharma, Founder, Kapiva, said “Our Product, Glow Mix, launched in January is one of our big success stories. It was launched in January and has already been scaled to almost $100,000 a month which makes it a huge success.”