ET Now expands core offering to general news with Rise with India proposition
Times Network, the broadcast arm of Bennett, Coleman and Company Ltd, has introduced a new positioning for its English Business News channel ET Now. ET Now is reinforcing its position as the torchbearer of India’s growth story with its ‘Rise with India’.
With this, it promises to be the channel that will open opportunities and possibilities for the discerning Indian to ride the country’s growth wave. This initiative is a step forward in the network’s objective to create value for its citizens, businesses and nation at large.
The inspiration comes from the insight that while most Indians stand confident of the bright future of the country, it is their personal future and its security that concerns them. With the rapidly increasing pace of technology, automation and the uncertainty in returns from the traditional forms of investing, the outlook for the individual’s future looms in a quotient of doubt. But the overall sentiment on the growth of the nation and the position of India among the global superpowers is a near certain vision echoed by its citizens. Helping Indians to grow with the flight of the nation is, therefore, the task of media platforms such as ET Now.
Expanding its core offering from business news to serving holistic news for business, ET Now will continue its coverage of business and markets between 8 am and 5 pm. The content will evolve to sharply cover general news, special shows and prime-time debates from 5 pm onwards, catering to the aspirations of the get-ahead Indians. In the evening prime time, 7 pm onwards there will be a mix of speed news, intellectual debates and major national news updates.
The embodiment of the ‘Rise With India’ proposition will come alive with ‘India Development Debate’ at 9 pm, pitted as the most intellectual news debate on Indian television. Anchored by Sandeep Gurumurthi and Supriya Shrinate, this debate will engage the most erudite experts to discuss subjects that affect India’s holistic development and imagery.
Commenting on the occasion, MK Anand, MD & CEO, Times Network, said, “ET Now has consistently led the Business news category and is a front-runner amongst English news channels. I think we are perfectly poised to evolve from just competitive leadership to purpose-driven leadership. As a channel and brand, I believe we can do much more than what we have been doing so far. It is now our aim to become the driver and catalyst for India’s growth and in making sure that Indians benefit from that growth.”
Sandeep Gurumurthi, Managing Editor, ET Now, added here, “For ET Now, this movement is historic. As media entities, besides generating value for our stakeholders, our responsibility is to inform, engage, educate and inspire our viewers. Today, every Indian has a strong belief in India’s promising future, more than their own and India’s growth story is not a single story, but strongly shaped and influenced by economics, politics, governance and technology, et al. We want to empower our viewers with this all-round knowledge which will enable them to see the opportunities around and help them hitch their success to India’s.”