ET NOW strengthens its edit team, gets R Sridharan as Exec. Editor

R. Sridharan, Senior Editor - News & Trends has been appointed as Executive Editor of ET NOW with immediate effect. Sri who joined ET NOW in September 2008, has been instrumental in driving the qualitative content of the evening band and has played a crucial role in the growth of the channel. He will report to Rahul Joshi who looks after the editorial content of both Economic Times and ET NOW. Sri fills in the position which was left vacant with Andy Mukherjee moving back to Singapore.

Sri began his career in mainstream media with The Economic Times on its op-ed feature pages. After a 3 year stint he joined Business Today in New Delhi as Feature writer and worked his way up to become the Managing Editor of Business Today. During his time with Business today he also held the post of editor of Harvard Business Review South Asia, a facsimile copy of its American edition. Sri has studied English literature at Delhi University, journalism at YMCA, Delhi, and has attended the Executive General Management Program at IIM Bangalore. Sri has also worked with The Washington Post in Washington, D.C. as an Alfred Friendly Fellow of 1999.

Speaking on the development Sunil Lulla, MD & CEO Times Television Network said "We are delighted to appoint R. Sridharan as Executive Editor of ET NOW. With clear visibility as the fastest growing # 2 channel ' we now embark on the larger canvas to grow ET NOW's franchise to the next level. I am confident that Sri with his passion, energetic drive and vast experience in the world of business journalism will drive his team and the channel content to ensure viewers make money every day".

Over the last few months ET NOW has emerged as a serious contender for the pole position and a clear No 2 in the English business news genre with a 24% share(TAM: Males, SEC AB 1 Mn+ Wk 40-43).

With effective market trading strategies, sector specific trading calls & stock tips, the best market analysts, ET NOW helps traders and investors maximize the vagaries of the stock markets.

ET NOW extends the core values and high standards of the Economic Times - India's No.1 business daily, to business news television in India. The Economic Times advantage has allowed ET NOW unmatched access to engage with the best of India Inc. in exclusive interviews and discussions. ET NOW brings comprehensive coverage of the biggest breaking stories, in-depth analysis of news and policies and gives the viewer a better understanding of tomorrow.