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ET NOW Swadesh gets the thumbs up from ministers, industrialists

Staying true to its promise of taking India’s growth opportunity to its teeming multitudes, Times Network, today, launched *ET NOW Swadesh *—marking its debut in the Hindi business news genre.

Speaking on the occasion, MK Anand, MD & CEO, Times Network, said, ET NOW has committed to its viewers the opportunity to ‘Rise with India’ and the network has consistently delivered it for the past few years.

“The sweeping pace of change due to the Covid pandemic in the past one-and-half years, has made it clear that those who do not adapt are bound to fail. Despite all the challenges, India's economy has shown tremendous growth. The stock market is at a new peak and record number of demat accounts have been opened. India's performance in the Olympics and Paralympics shows that the winds of change have been strong in the country”.

“More aware than ever people are aware that traditional methods of investing such as savings accounts and gold won’t be able to fulfil their goals with respect to capital creation and fulfilling their dreams. It is in the spirit of this change, we have launched our new Hindi offering, ET NOW Swadesh, to contribute to the financial well-being of every citizen of the country”.

“We have unwavering faith in the growth story of India and hope to take our ‘Rise with India’ mission to crores of Hindi audience through ET NOW Swadesh. With our expertise and the faith of our viewers combined, ET NOW Swadesh with its motto, Badlo Badho Desh Ke Saath, will become instrumental in fomenting a new investment revolution in the country,” Anand concluded.

The mega launch also witnessed India’s eminent policy makers and India Inc leaders including Hardeep Singh Puri, Union Minister for Housing & Urban Affairs & Minister for Petroleum and Natural Gas, Nitin Gadkari, Union Minister of Road Transport & Highways, Smriti Irani, Union Cabinet Minister for Women & Child Development, Rakesh Jhunjhunwala, Ace Investor, Nilesh Shah, Managing Director, Kotak Mahindra Asset Management Co. Ltd, Vijay Kedia, MD, Kedia Securities amongst others express their optimistic views and encouragement for the channel.

Promising to be a catalyst of growth, energizing every discerning Indian to Rise with India, ET NOW Swadesh unveiled its brand manifesto - Badlo Badho Desh Ke Saath, that reflects its unique proposition in the Hindi Business News category. A special brand film capturing the brand genesis was also released across the Network channels and its social media platforms.


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