ETV Marathi launches a new game show DIVIDED

ETV Marathi, today, announced the launch of a fascinating new game show – DIVIDED. Produced by Endemol India, DIVIDED marks the comeback of noted Marathi cinema and television personality - Adesh Bandekar on the channel. Starting 30th July, the show is all set to entertain the audiences every Monday-Tuesday at 9:30pm.
Having acquired the format from Talpa Distribution, Endemol India has adapted this globally successful innovative game show format in Marathi reinstating their versatility as a production house. With interesting twists and turns outlined by the Creative Director Atul Ketkar, each episode will see 3 contestants come together in a race against time to win up to lakhs of rupees!
Each episode will unveil a set of 13 questions that increase in value but are bound by time. With every second that ticks away, a part of the available cash prize is lost! Woven together in a never seen before concept, the contestants, instead of playing against each other will have to arrive at common consensus within a stipulated time frame to accumulate the cash prize. To win DIVIDED, the contestants must make a unified decision at all times!
Prasanjitsingh Roy, General Manager ETV said "It has been our persistent endeavour to give differentiated content to our viewers. After tremendous response of our previous shows like WOW, High Tension and DNA we are once again coming with a unique game show DIVIDED which will be hosted by popular anchor Adesh Bandekar. We are confident that DIVIDED and Adesh will spell Magic once again at 9.30 pm on every Monday and Tuesday."
Added Deepak Dhar, CEO – Endemol India, “‘Divided’ in our view marks the coming of age as far as regional game shows go. We are particularly excited of it airing on ETV Marathi, as we are certain that the zest & fervor of the show will appeal to a mass audience that the channel caters to. We at Endemol are constantly looking at beefing our regional content and Divided is a significant step in that direction.”   
DIVIDED is a format created and developed for television by Talpa, the company of media entrepreneur John de Mol. Talpa formats travel the world successfully, while the huge TV market in India is new but very promising.
Maarten Meijs, Managing Director of Talpa Distribution said, “We are very excited with the response received for DIVIDED world over. This game show has been running successfully in UK, Slovenia, Estonia, Korea, Italy, Chile, Netherlands, Turkey Malta and we are happy that the Indian audiences will now get to experience this exciting and nerve-wracking game show.”

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