ETV Network all set to venture into kids genre with ETV Bal Bharat

Hyderabad-based Eenadu Television (ETV Network), which owns and operates 10 Telugu entertainment and news channels, is all set to launch a bouquet of 12 children’s television channels in 11 Indian languages and English on 27th April. This is the biggest multi-channel roll-out by an Indian broadcaster in one go.

ETV Bal Bharat will be available in Indian languages like Assamese, Bengali, Gujarati, Hindi, Kannada, Marathi, Malayalam, Odia, Punjabi, Telugu, Tamil besides English. Conceived to celebrate childhood marked by inquisitiveness and playful spirit, ETV Bal Bharat would bring exciting content that children can relate to – creating immense value and resonance.

The programming with a timeless vibe includes stylishly-told animation series like Abhimanyu, Chotu, Lombu & Robu, film every day, and special programming for the weekends.

The exclusive programming with a blend of animation and live-action is designed to deliver a world of kidotainment for its young viewers. The dedicated TV channels with an eclectic blend of gripping stories and fascinating characters would bring tales of adventure, action, and comedy. The channels will also delve into varied genres like mystery, fantasy, and films.

Promoted by Ramoji Rao, ETV Network has 12 channels in its bouquet. These include news channels ETV Telangana and ETV Andhra Pradesh. The entertainment channels are available in both SD and HD. These include ETV, ETV Cinema, ETV Plus, ETV Abhiruchi, ETV HD, ETV Plus HD, and ETV Cinema HD.

The launch of 12 children's channels in multiple languages will take the network's channel count to 24.
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