Eulogy! Media India bags PR mandate for Gift Cards India
Eulogy! Media India, a leading independent PR agency from London, has won the PR mandate for Mumbai-based GiftCardsIndia (GCI), a destination for gift cards online. As part of the mandate, Eulogy! India will develop and manage strategic communication for the brand.
Eulogy! Media will assist Gift Cards India in creating the right content, fact files and suggest key industry events, to create visibility and enhance the brand image. The agency will be responsible for ideating and reaching out to the media in target markets.
Commenting on this partnership, Mr. Firoz Khan, Co-Founder & CEO said, “Gift Cards India (GCI) is essentially a one-stop shop for Gift Cards & Gift Vouchers, but more importantly, it attempts to introduce an entire lifestyle shift with reference to online gifting. In view of our plans, we wanted to partner with a national PR agency to effectively manage our brand and media communication. During the entire pitch process; we were impressed with Eulogy Media’s approach, strategic thinking, innovative ideas and overall commitment to the brand. We are pleased to partner with Eulogy Media and are confident that this association will help us reach out to our target audience.”
Commenting on the win, Mr. Cyrus Jogina, Managing Director, Eulogy! India, said, “It is exciting to be associated with Gift Cards India- a brand that understands its shoppers' needs and caters gift cards from over 200 leading brands. With our utmost dedication and research based services we plan to make GCI as one of the most preferred brand when it comes to online gifting. We intend to provide strategic solutions to GCI along with 360-degree communication consultancy across spectrum to help the brand reach the pinnacle”.
He further added, “We pride ourselves on being a ‘creative’ agency and coming up with innovative solutions to get our clients the necessary PR mileage. Besides media relations, it is important to look at other aspects too which we call Marketable-PR’able concepts.”
GCI provides consumers with ways to shop and purchase prepaid products over the Internet, phone and other mobile devices.