Eulogy! Media India wins PR mandate for Royal Orchid Hotels
Royal Orchid Hotels Pvt Ltd and Regenta hotels, has collaborated with Eulogy! Media India, as their PR and digital communications partner. Royal Orchid Hotels/ Regenta Hotels operate 28 business and leisure hotels in 20 popular destinations across India. As part of the mandate, the agency will develop and manage strategic communications both for digital and traditional.
Eulogy! India won the account following a multi-agency pitch. In addition to strategizing and generating coverage in the online as well as offline space, the agency will also be responsible for enhancing the brand attributes amongst its audiences.
Commenting on the development, Baljee, Managing Director, Royal Orchid Hotels and Regenta Hotels, said, “Communication is as important as service whether it is with guests of the hotel, the public or any traveller. Ensuring the right message goes to the right TG is of utmost importance in today’s day and age. For this, we needed a PR partner to deliver some interesting customer engagement ides and hence we have given the mandate to Eulogy PR”
On winning the account, Cyrus Jogina, Managing Director, Eulogy! Media India, said, “Royal Orchid and Regenta Hotels is one of the most well-known brands of Indian hospitality industry. Being a prestigious homegrown Indian brand competing with renowned International players, our communication approach had to focus on addressing the International standards but with an Indian heart and communicating to both Indian and globetrotters. We are delighted that in this multi-agency pitch, Royal Orchid Hotels saw our passion and zeal for creativity and feel honored to be selected as their communications partner.”