EUME and Big Bang Music Launch 'Unbelievable' Range of Masks

Lifestyle brand EUME has partnered with Tiger Shroff to launch a Co-branded range of EUME Masks, clubbed with the launch of Shroff’s debut song - Unbelievable. The song is directed by Punit Malhotra and produced by Gaurav Wadhwa, Co-founder/CEO, Big Bang Music.

The ‘War’ actor who worked hard during the lockdown to work on his vocal cords, has launched the #YourAreUnbelievable range of masks by EUME with an aim to empower his fans to make a statement.

“In the last few months, every single one of us has shown unbelievable resilience and strength in ways we never imagined! For me, #YouAreUnbelievable is a personal expression and my unbelievable ranges of masks with EUME shall empower each one of us to express our spirit, our statement of being!” Tiger Shroff said.

“Times like these call for unbelievable measures. We are exploring innovative and empathetic ways of fan engagement via Tiger’s singing debut with unbelievable, and our masks with EUME are a result of the same. This is the start of a longer partnership. We absolutely love these masks!,” said Gaurav Wadhwa, Co-founder/CEO, Big Bang Music.

The Unbelievable Range of masks will be available on EUME’s website. The masks are armed with 4 ply shields that make it pollution, dust, and bacteria-resistant while also keeping it easy to wear for outdoor activities.

Commenting on the association, Naina Parekh, Founder & Director of EUME said, “With the pandemic looming, our aim is to equip every Indian with high-grade masks. The release of Unbelievable marks a new beginning of Tiger Shroff, an actor with a wide range of fan base. I am hopeful this collaboration will not only motivate lakhs of Tiger Shroff fans to wear a mask but also give them a voice, a platform to their personality.”

EUME had recently announced a similar partnership with Chennai Super Kings, Royal Challengers Bangalore for the on-going Indian Premier League (IPL).