Eureka Forbes adds a new vertical of solar products to the company's product & category portfolio!

Eureka Forbes, India's largest water purification company and leading consumer durable brand, today launched a new category of solar energy based products in India under the brand name "EuroDiya'. The newly formed brand will focus on solar lamps as the first introduction and product offering by the company.

With the launch of EuroDiya, Eureka Forbes adds a new channel in its product portfolio diversifying across water purification, vacuum cleaning, home security, air purification and now solar products. Eureka Forbes has tied up with US based Nokero to bring its one-of-a-kind, cost effective, environmentally friendly and technologically advanced solar bulbs to suit the consumer needs of urban and rural India.

Launched as part of Eureka Forbes' Community Fulfillment Initiatives in India, EuroDiya aims to provide alternative sources of lighting at an affordable cost and solve power woes of India to a considerable extent. The solar lamps will be available in 3 forms; bulbs, lanterns and torches, ranging in price from Rs. 599 to Rs. 2499 based on model and features and will be available across India through the company's service team, retail shops, online portals as well as institutional sales.

EuroDiya is versatile product putting the solar lamps into multiple applications. The key benefits that EuroDiya offers to India include:

Cost efficient and affordable

Portable and easy to carry

Break resistant and rain-proof bulbs and torch

Needs no maintenance at any given point of time

Speaking on the occasion, A.V. Suresh, President ' International Operations, CEO ' Forbes Professional, Eureka Forbes Limited said, "Solar energy is generally provided at a higher cost making it financially unfeasible for people to use. We at Eureka Forbes have always believed in spreading happiness in the lives of people through our cutting edge technologies and innovations. EuroDiya's novel technology and cost efficiency will make it possible for Indians to use solar lamps in their daily lives and will also encourage for social entrepreneurship to a substantial extent in the country."

Marzin Shroff, CEO-Direct Sales and Senior VP-Marketing, Eureka Forbes Limited, said, "In keeping with our commitment for a happy and healthy community and a pollution free world, we have introduced EuroDiya as part of our Community Fulfillment objectives. Many families suffer from the use of kerosene and coal as sources of light in their homes. Many cases of burns and respiratory problems have been linked with it. EuroDiya is a healthier choice in today's world and we believe it has immense potential in the category to grow in India".