Eureka Forbes initiates nationwide educative campaign

Eureka Forbes Limited, India’s market leader and pioneer in water purification for over 32 years, has reached out to an overwhelming 8 lac students in over 2000 schools across 12 cities in India through its latest School Students Project Campaign – Aqua Ambassador.

Earlier this year, the brand had launched an educative campaign to spread awareness about drinking water quality and its impact on health among students. Taking it a step further, Eureka Forbes has now kick-started a campaign for school children to highlight the importance of consuming healthy water. The brand aims to connect with school children across cities through a contest that encourages them to understand the concept of healthy water, which in turn will lead them to investigate the nature of water and issues related to water and importance of consuming healthy water on a daily basis.

Healthy water is the key to good health as water alone makes up for over 75% of our brain, 80% of our blood, and 96% of our liver and overall 70% of our body, hence making it the most important element of our everyday life. According to WHO (World Health Organization), there are important minerals and electrolytes in the diet and potentially in water that are essential for nutrition and wellbeing. Minerals like Calcium, Sodium, Potassium, Magnesium, Iron, Zinc, Iodine, Phosphorous, Fluoride, Chloride and many more are unequivocally essential for human health; although not commonly realized, drinking water provides most of these elements. Most of us remain unaware that often, using the wrong purification technology demineralizes water, which results in several health problems and mineral deficiencies over a period of time.

Eureka Forbes understands the importance of educating consumers about choosing the right purification technology that checks, identifies and maintains the right balance of essential natural minerals to provide them with healthy water. Keeping this in mind, the company has designed the contest to target the next generation of the country, to create an impact and encourage the youth to bring about a healthy change within the society.

Participants need to showcase their entry on a topic around healthy water using any medium, through the website www.aquaambassador.in, by focusing on expressing the importance of healthy water in today's times. To help encourage participation, Eureka Forbes will reward the best project winner with a chance to feature as the Brand Ambassador in Aquaguard’s next TVC, in addition to other special prizes and gift vouchers. Through this initiative, Eureka Forbes has successfully reached out to more than 8,00,000 school children across the length and breadth of India.

Sharing his thoughts on the initiative, Mr. Marzin R. Shroff, CEO – Direct Sales & Senior Vice President – Marketing, Eureka Forbes Limited said, “As an organization, we have always endeavoured towards looking for means to provide and enhance safer and healthier living for our consumers. With water-borne health problems on this rise, it is becoming very vital to educate young minds, kids about the right measures to be adopted to enhance their health. Our campaign is a drive to safeguard the health of Indians by educating them and their kids about the benefits of consuming healthy water. We believe reaching out to kids can make a huge difference in creating a healthier nation and invariably bring about a behavioural change among consumers towards adopting a healthier lifestyle.”