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Eureka Forbes launches new campaign with Madhuri Dixit

Eureka Forbes Limited, the makers of Aquaguard, has launched a new campaign with Madhuri Dixit, “Pani mein Zinc aisa kahaan hota hai… jahan Aquaguard hota hai”

In the past three decades, Aquaguard, the leader in water purification has successfully introduced multiple new technologies to address the changing needs of customers and focussing on health benefits. Through the new campaign, Aquaguard launches Active Copper + Zinc Booster technology with Madhuri Dixit.

During the pandemic, it was observed that there was unprecedented increase in Zinc consumption and today, people are more aware about the role and importance of micro-nutrients in building overall health. The new technology by Eureka Forbes, Active Copper Zinc Booster Cartridge infuses Copper and Zinc ions into the water to give not just pure but enriched healthy water also. When water passes through the cartridge, zinc and copper infuses with it offering the double goodness of both. The campaign showcases the famous Madhuri-Dadi Jodi, both played by Madhuri Dixit showcasing Aquaguard’s technological superiority by enriching water with the goodness of Copper and Zinc. Madhuri as Dadi exhibits nonchalant confidence using the line Jahan Aquaguard Hota hain.

Talking about the campaign, Marzin R Shroff, Managing Director, Eureka Forbes Ltd shared, “Aquaguard as we all know has always been a pioneer in water purification. With Copper and Zinc ionic infusion, our new range focuses on the goodness of both copper and zinc. We continue our endeavour of developing innovative technologies to meet the ever changing needs of our consumers in order to build a healthier India.”

Yogesh Rijhwani (Executive Creative Director) of Taproot Dentsu India communications Pvt LTD. shares, “When we talk ‘Madhuri’ and ‘Aquaguard’, the one word that comes to mind is ‘legacy!’ It’s that legacy factor and the bond that India shares with both the actor as well as their home water purifier – that helped us shape this campaign. She was obviously fabulous to pull this off with such ease – it was a pleasure to create this campaign!”

Madhuri Dixit, brand ambassador of Eureka Forbes Ltd. shares, “Our generations are changing but certain old-time habits are still intact! Aquaguard’s copper + zinc innovation is something I’ve always believed in – it made the belief in the communication message stronger. It was fun to do another ‘old generation vs new generation’ role yet again!”

The newly launched Copper and Zinc cartridge will be present across the Aquaguard range. The campaign has been planned by Taproot Dentsu India communications Pvt LTD, produced by YellowLifafa and will be launched across all media channels and platforms.



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