Eurobest announced Linus Karlsson and Eugene Bay as jury presidents

The Swede Linus Karlsson, Partner and Executive Creative Director of Mother New York, will head the Integrated Jury. Mother New York, co-founded by Linus in 2003, is a modern creative company at the intersection of advertising, graphic design, packaging, interactive, experience/events, and product development. Mother New York is part of a 13-year-old, independent global agency idea, which includes offices in London and Buenos Aires (Madre). Mother New York's clients include Stella Artois, Johnson & Johnson, Dell Computers, Coca-Cola, Target, Cadbury, NBC, and more. In 2007, Mother created and launched Dogmatic Gourmet Sausage System, an innovative new fast-food restaurant concept in NYC. In 2009, Mother NY was awarded Agency of The Year by Creativity Magazine.

"I'm very excited to be part of Eurobest this year, especially heading up the Integrated jury. I'm looking forward to seeing some wonderful, crazy good work in this category, which I think could be the most surprising and unpredictable of all categories," said Linus on his appointment.

Amsterdam-based Eugene Bay, Chairman of VBAT, which he co-founded in 1984, will chair the Design Jury. In 1984 he left the UK to become one of the founding fathers of VBAT, then known as Visser Bay Anders Toscani, based in Amsterdam. The new company focused on corporate identity development, FMCG products and brand identity development from day one. A first in the Netherlands design world at that time. Eugene became a board member of the BNO (Dutch Designers Association) in 1988 and served as Chairman from 1990 to 1995. From 2006 to 2009, he was Chairman of PANL (Photographers' Association of the Netherlands). Eugene has also been nominated to being one of the ADCN (Art Directors' Club of the Netherlands) Eregalerij (Hall of Fame). Under his leadership, the agency has won numerous awards including a Cannes Gold Design Lion, Eurobest Bronze in Design, 12 ADCN and a highly-competitive Dutch Design Prize.

"Being able to have the luxury to debate with inspiring creative minds is a valuable gift. Leading the group will be an honour," commented Eugene.

Terry Savage, Chairman of Cannes Lions, organisers of Eurobest, said, "Both Linus and Eugene have true leadership skills in their respective fields whilst also encouraging creative thinking. We are delighted to have them onboard for Eurobest."

Now in its 23rd year, the Eurobest Awards form part of the Eurobest Festival, which takes place at the Handelskammer in Hamburg on 7 & 8 December 2010, providing two days of inspiration, debate, learning and networking. Attendees can view all the entries that will be judged during the two-day festival, as well as attend a rich programme of seminars and workshops addressing current issues of the industry in Europe. Delegates registering before 1 November can enjoy an early bird discount. For full information on how to submit entries or attend the Eurobest Festival, please go to www.eurobest.com.