Everest bags the creative mandate for DS Group's Dairy business

DS Group appoints Everest as the creative agency for the Group’s Dairy business. Everest has been chosen as the agency on board following a multi-agency pitch. Everest has been handling the creative assignments for the Catch Salt and Spices business of the Group.

The business will be handled by the Delhi office of Everest. The agency has already started working on a 360 degree campaign for the brands and products under the Dairy business.

DS Group has recently ventured into Dairy business by acquiring a dairy plant with a processing capacity of 4 lac litres of milk per day, at Reengus, near Jaipur in Rajasthan. The modernization and capacity expansion of the existing plant is underway for the launch of new products. DSMPL (DS Milk Product Ltd.) has been manufacturing Ghee, Skimmed Milk Powder, under the brand name ‘Dairymax’.  The Company further expanded its dairy portfolio with the launch of ‘Ksheer,’ the premium dairy brand. The products currently available under the Ksheer brand are UHT milk, Cow ghee and Fresh milk. These will be followed by other specialized products like Dairy Whitener, Flavoured Milk, Fortified Milk, Curd, Lassi, Chaach, Paneer, Khoya etc.

Commenting on the occasion, Sunil Kumar Bansal, Business Head, DSMPL said, “Everest Brand Solutions’s presentation of differentiated strategy and refreshing creatives stood out and matched our vision for the business. We look forward to their participation in establishing the dairy brands.”

Commenting on the win Dhunji S. Wadia , President Everest said, "We are delighted to increase our presence with the DS Group.  Dairy is an exciting category and we look forward to the task of building yet another iconic brand."

Rahul Jauhari, National Creative Director, Everest said, “It's always rewarding when an existing client trusts us with more business. The team is proud and looking forward to do some exciting work in the category.” 

Naveen Saraswat, COO, Everest further added, “It was an interesting pitch to work onbecause of a focused brief given by the client. We are excited and look forward to helping establish the Dairy brands of the DS Group.”

Dharampal Satyapal Group (DS Group) is a rapidly growing multi-diversified conglomerate with 

a turnover of more than Rs. 3300 crores this year. The Group has a strong presence in sectors such as F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging, Agro forestry, Rubber Thread and Infrastructure. The Group has Steel, Cement and Power in the Infrastructure basket. The most recent addition has been the Group’s foray into Dairy, Confectionary and Powdered Beverages business. DS Group is committed towards premium quality products & credited with several innovations over last eight decades.


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